We spoke with several Travel Alliance Partnership (TAP) tour operator members to gain insight into what they look for in their own tour guides. In addition to key takeaways, some of the owners shared that they regularly take on the tour guide role within their own companies – not only does it keep them connected, but it’s an opportunity to impart that special sense of wonder that comes with travel, to their customers.

Note – the below examples reference guides that may cross over into tour manager/director roles (they are
with the group for duration of the trip and more itinerary management is required of them compared to stand-alone guide roles).

Key Personality Traits in Successful Tour Guides

“It’s beauty that captures your attention; personality that captures your heart.” – Oscar Wilde

While specific sites or destinations are what may initially attract a traveler to an area, a great tour guide can bring a depth of knowledge to a location in a personable way that creates an even more memorable experience.

So, what are some of the main qualities a tour guide should possess? First and foremost, communication skills are key to the profession. Guides must be friendly and comfortable speaking (and even better storytelling) in front of a group in order to relay everything from historical facts to cultural etiquette and safety measures. Organization skills with an eye for detail, ability to multi-task and punctuality are a must. Humor and the ability to have fun help distinguish stand-out guides.

In episode 123 of Destination on the Left, Jason Murray, Owner of Southwest Adventure Tours explains that he tries to hire guides who have a similar love and passion for the unique experiences offered on his small group tours. The expertise of his guides range from professional photographers to anthropologists and wildlife biologists.

“I look for people from different walks of life,” says Murray. “But one thing that I hunt for is that they all can get our guests to have personal experiences, and come away from our tours with that wow factor that provides the desire to come back and do more in the area or get greater appreciation for the areas they are visiting.”

On the Fly Decision-Makers and Caretakers

Perhaps the most important attribute for a guide is the ability to problem solve and roll with the punches. If there’s one thing that guides can count on, it’s the fact that unplanned circumstances will occur. Whether travel delays, illnesses, inclement weather or reservation mishaps, TAP Tour Operator Shannon Larsen of Ed-Ventures explains that guides need to think on their feet to provide solutions, because how the guide handles issues could affect the entire group.

“If the guide is nervous, the group will be too,” she says. “Sometimes it’s as simple as holding someone’s hand figuratively, while trying to solve something.” She refers to a guide who made up for time delays by distributing snacks, incorporating extra stretch breaks and personally checking in on each guest regularly. “It’s little things, but makes people feel they are cared for.”

In the Know and Adaptable

Guides must not only be up to-to-date and able to implement the latest health and safety guidelines, but they also need to be aware of ever-changing site conditions – from national parks and trails to restaurants – and know which locations are open to groups specifically.

Based on an increase in multi-generational group travel (Murray has seen an uptick of more than 30%), many of his guides have needed to become much more cognizant of the ability and desires that meet various ages.

Honor the Magic Moments

Tour guides have the honor of witnessing magic moments. According to Richard Arnold, who has worked for three decades with Atlantic Tours and as owner for 10 years, his first love and passion is to be a host on his trips.

“When someone has saved all these years to see bucket list items and you get to see their reaction to something they’ve envisioned for a long a time – it can be quite moving,” he says. Interacting with the group by sharing special moments helps bring everyone together and often creates an emotional bond between the travelers and the guide. “They all hug you when you leave – there are tears in their eyes.”

Connectivity with Guests Promotes Future Travel

For Murray, the relationship building between both the guide and guests, as well as the tour participants with one another, is one of his biggest rewards. Sharing such meaningful experiences make it easy to forge friendships that last well after the tour has concluded. Many customers will go on to request the same guide on future trips, or even regularly plan ongoing new travels with other group participants.

Technology Awareness

The evolution of technology has sped up and simplified many aspects of travel for guides, including e-tickets and the ability to make last minute-changes, adds or cancellations. Communication can take place before the trip even begins, via a newsletter or group social media posts that offer sneak peaks to engage and excite the participants. Modern headset devices offer more flexibility for larger groups on walking tours or in museums.

Technology is now often expected during transport, which has led to both advantages and setbacks for guides. Showcasing a short video about a destination or attraction can help with enthusiasm for visits and WIFI access can help promote locations and shared images at the tap of a button. However, connectivity can also lead to managing disruptions. Guides now need to monitor customers who become too loud on their device or be prepared for guests who choose to question statements made by the guide by checking their accuracy online. A balancing act, indeed.

How to Find Tour Guides

In addition to typical career sites and word of mouth referrals, learn more about the following organizations that can serve as resources to provide contact information for reputable guides.

Since 1973, The International Guide Academy, Inc. (IGA), has trained and placed international Tour Directors and Tour Guides across the globe. Located in Denver, CO, IGA offers Tour Guide certification programs and training by certified world-class instructors and can provide recommendations for guides who have graduated from the program. Graduates have worked with hundreds of Tour Operators, Destination Management Companies, Cruise lines, Sightseeing companies, and more.

International Association of Tour Managers (IATM) is an organization of experienced tour managers worldwide, speaking many languages and with a variety of special interests. 

International Association of Tour Directors & Guides (IATDG) hosts Tour Connect, a premier travel industry event for tour managers, tour guides and tour operators. Attendees can expect top talent recruitment, education and networking.

Remember to also reach out to local tourism offices, which can offer local experts who often work as step-on guides. 

The post What Makes Today’s Tour Guides Successful? appeared first on Travel Alliance Partnership.

While certain travel companies have let their DEI initiatives and commitments go, others continue to prioritize and expand their efforts, and some are changing how they communicate the subject – moving from “DEI” to “social impact.”

Equitable is one of the core values at Travel Alliance Partnership and it was years ago that a series of small steps lead to a big shift in our company to become more diverse, equitable and inclusive. This commitment remains front and center today – from chairing a DEI committee and participating in conferences and educational sessions on the topic to the work we plan and execute with our current clients.

Why we need to keep focus on DEI

Just last week, the New York State Tourism Industry Association (NYSTIA) offered a webinar on “Unlocking the Power of DEI in Tourism Marketing,” where the speaker reviewed how DEI fosters learning and growth and how it benefits destinations. DEI should matter to everyone, and the following studies demonstrate why:

• Impact on Brand Perception – 71% of consumers surveyed by Edelman (2020) stated that they are more likely to trust a brand that showcases diversity in its advertising.
• Social Media Response – 45% of consumers in a Kantar study said they would share an ad on social media if it featured diverse representation.
• Impact of Representation – when audiences see themselves authentically represented in advertising, they are more likely to connect emotionally with the brand and feel a sense of belonging. This emotional connection leads to increased brand loyalty and advocacy.

I also recently attend the NYSTIA conference in Niagara Falls, where a panel presented “Marketing to Diverse Audiences” for attendees to learn about I LOVE NY Division of Tourism’s marketing initiatives to reach diverse audiences and ask questions.

Key takeaways for DEI initiatives in tourism marketing

Research Your Target Audience

It’s vital to understand what interests your target markets. Beyond during your own research, make sure to have someone from that specific audience at the table, especially in the planning process.  

Be Authentic

You can’t be everything to everyone. Segment your audience and pick a few that fit into a niche you can highlight. Own what you have because that’s more authentic.

• Rochester, NY is home to one the largest per capita populations of deaf and hard of hearing people in the country. Rochester’s Museum of Play hosted a specific “Deaf Day of Play” for this specific audience to know they would feel especially welcome at the museum with ASL assistance.
• If you are going to focus on the LGBTQ audience, you need to have activities to support that. Focusing on Pride Week by scheduling paid advertising without events or LGBTQ- friendly or -owned businesses to support that, your organization appears inauthentic. If your community doesn’t have enough to share on this segment, you might consider creating a blog about wanting to be more inclusive and requesting feedback. 

Stay Current

Consider reviewing your website and materials to ensure images and verbiage are current and speak to generational differences when it comes to terminology.

Destinations and Travel Professionals Leading the Way in DEI

Historical Figure brings DEI to the Forefront, Cayuga County CVB

Cayuga County is proudly the home of Harriet Tubman, where she lived the last 54 years of her free life. Leading up to the 200th anniversary of Tubman’s birth in March 2022, the Tourism Office refocused the perception of the destination and repositioned itself as a place where freedom, justice, and equality are not just words, but actions supported by the entire community.

In Episode 295 of Destination on the Left, Karen Kuhl, Executive Director at Cayuga CVB shared that because of Harriet Tubman’s legacy and connectivity with so many community members and tourism product in the area, they needed to make sure the roots of the CVB were as strong as the marketing campaign they would create.

“If we were going to be speak of Harriet Tubman’s legacy, we needed to ensure that DEI was built into the DNA of the organization.”

Karen Kuhl

In the episode, Karen is transparent about how they laid the internal groundwork – from internal documents and authentically securing diverse community members to serve on their board of directors, as well as forming a communications committee to ensure the correct language was used.

They also executed pride-building community outreach. In collaboration with community leaders, residents were educated that their hometown is a pivotal destination to learn about equal rights, and to connect with the story of Harriet Tubman in their hometown. 

“There have been challenges but also surprising beauty within all of it,” she noted. Karen also speaks to how this effort has impacted her other tourism marketing efforts, especially working at a deeper level.

The Collaborative Creation of Letchworth’s Autism Nature Trail

The Autism Nature Trail (ANT) at Letchworth State Park is a one-mile loop with eight unique outdoor sensory stations designed to stimulate growth and inclusivity among those with Autism Spectrum Disorder and other developmental disabilities.

In Episode 221 of Destination on the Left, Loren Penman, a retired educator who worked to bring Autism Nature Trail to fruition, shared how the idea was born. Listen to the full episode to hear how they aligned themselves with right partners needed to design, build, staff and maintain the trail. This ranged from an experienced design team to the autism community, including​ a volunteer advisory panel of a speech, occupational and physical therapists, special educators, school administrators, parents and grandparents of children with autism.

Loren also speaks to how their funding campaign was able to reach its goals despite the challenges posed by the pandemic. More than just a trail, ANT would not only impact the Park, but the communities that surround the park. Having outreach in place for staff training and even menu suggestions would help to positively impact the whole family experience. The story of the Autism Nature Trail is a perfect example of what can be accomplished with the use of collaboration and creativity.

Kristy Durso, Owner of Incredible Memories Travel and Spectrum of Accessibility

“Travel changes lives and even more for those with a disability.”

Kristy Durso

Kristy Durso is the owner of Incredible Memories Travel, a full-service agency with 85% of their clientele focusing on accessibility challenges. She is also the founder of the Spectrum of Accessibility, which trains travel professionals, destinations, DMOs to better accommodate travelers with a variety of disabilities that include mobility, hearing, cognitive, visual, invisible disabilities, neurodivergences, dietary accessibility and service dogs.

Episode 361 of Destination on the Left features insights from the National Tour Associations Travel Exchange. In her portion of the episode, Kristy discusses how changes in accessibility are happening on a broader scale and emphasizes that collaboration, partnership, and communication are key for successful accessible travel. She also shares what people should be thinking about when it comes to accessible travel and questions that are allowed to be asked to people with disabilities.

“Tourism is one of the most life-changing professions in the world. It isn’t just about leisure and free time. It gives us a deeper understanding of the world around us. Travel professionals open the doors for people to come in and get new experiences. Especially for people who think the world is closed off, a travel professional can change the trajectory of their life – it’s not just about getting to that one destination and being include in one experience, it’s about seeking out what else can I do?”

Kristy Durso

The post How DEI Initiatives Transform Destination Experiences appeared first on Travel Alliance Partnership.

“I love how food has a magical power of bringing people closer together and breaking down barriers.”– Michelle Ng, episode 297, Destination on the Left

Inspiration to travel can be sparked by alluring restaurant destinations. Since meals are a big part of any trip, writing about food in a way that inspires is key to destination marketing.

According to Food Travel Monitor, 53% of leisure travelers are food travelers. Research shows that food travelers want to learn about local culinary cultures and customs. They love storytelling and history and travel near and far to find authentic food and beverage products and experiences.

As a former food writer for a local newspaper, I’ve learned that the food on the plate is just one piece of the multi-sensory restaurant experience puzzle. To create a well-rounded and enticing write-up on a food asset, it’s important to get personal and take visitors behind-the-scenes.

Below is a breakdown of eight elements that can add personality, depth and ultimately curiosity to your destination’s culinary stories.

Inspiration Behind the Menu

Take readers beyond the cuisine “type” with a deeper dive behind what makes the chef tick with their menu development. From family recipes (secret spices in grandma’s Sunday sauce), to unique ingredients discovered abroad, to a chef’s love of foraging. These types of examples can provide a more personal connection and appreciation to the menu offerings.

One-of-a-Kind Dishes and Plating

Call out the restaurant’s most unique dishes that travelers can find only at that location.  From playful and over-the-top presentations, to dishes that are organic, rustic or sophisticated works of art – describe the specific ingredients, preparation and plating styles in order to intrigue and offer excitement for the venue.

Seasonality and Local Collaborations

Highlighting seasonal offerings on the menu helps create urgency for diners, as dishes are only available for a limited time. When appropriate, tie in the area’s other assets that partner with the restaurant – from distilleries and wineries to fruit farms and bakeries. Fresh is best and those that support local get a bonus!

Hear from Brian Mastrosimone in episode 180, the owner of Lincoln Hill Farms on Canandaigua Lake, in the Finger Lakes Region of New York. He explains their collaboration with neighbor Star Cider for a dinner on his site’s sunflower fields.

Are you taking the time to ask questions about area partnerships or out-of-the box collaborations?

The Chef’s Story

Every chef has their own path that led them into the kitchen. Are they self-taught, or did they fall in love with food while studying in another country? Ask them about their mentors, the moment they knew they belonged in the kitchen and their favorite part of the craft. This is an opportunity to translate the passion behind the plate.

On episode 251 with Karolina Guilcapi, owner of boutique travel company Sated Ventures, explains that coming face-to-face with people to hear their stories has always been her goal. Therefore, she incorporates chefs as guides in her tours. They go to local markets, talk about the ingredients and specialties in their culinary scene and take the group to their home or restaurant to enjoy a beautiful meal together. According to Karolina, sharing stories takes you to a different level of a relationship – that’s the special memories that you’re going to bring home. What inspiring content that experience would make across social platforms, blogs or website testimonials!

The Owner’s Journey

Discover what brought the restaurant owner into the business. For many, it’s in their blood and they’ve grown up in the kitchen. For others, it’s a second career – once a dream and now a reality. Many owners are the heartbeat of the business, greeting customers, knowing their favorite dish and forming friendships that span family generations. They are often the ones who add that “extra touch” to the dining experience that brings customers back for more.

Location and Décor

Uncover details behind the restaurant’s location and atmosphere. Did the owner always want to be in a specific city, or does the building have historical references? What’s special about the décor? I’ve discovered personal travel artifacts, identified the importance and significance of photos on the walls, and even some owners who were the craftsman to build the location’s furniture. These extra facts and features add character and distinction.

What the Regulars Have to Say

Seek out loyal customers and find out what keeps them returning. Talking to the diners can give the reader a different and personal perspective to the restaurant. What stands out in their minds as special, may come as a surprise to staff members, as they are viewing the experience through a different lens.

Taste Test (my favorite part!)

Make the time to taste and experience the location for yourself. This is a time to be adventurous and try preparations you may not typically explore – you may be pleasantly surprised! It’s also important to sample from various courses – from cocktails and appetizers to desserts and in-between. Focus on the textures, scents, tastes and colors. Not only is it a time to tickle your taste buds, but it will bring your key learnings full circle and help your food writing be more descriptive, exciting and authentic.

The post Food for Thought: Inspirational Food Writing Tips for Destination Marketing appeared first on Travel Alliance Partnership.

A Time to Work with Intention

“Technology has slowly implanted a new set of values in our brains,” said author and podcast host Jocelyn K. Glei, who opened the conference with a keynote address. According to Glei, the way people are working – with a “speed obsessed approach” that requires instant gratification (from slack and social media to even Uber) – is something that is not sustainable and will eventually lead to burnout. How many of us have found that to be true in the last couple of years! Her four-week course titled “Reset,” identifies how to shift to a “heart centered work approach,” in order to create empowerment and feelings of inspiration and intention.

Examples of adding more meaning into your work life include:

• Less multi-tasking (each time you stop your task to check email, it takes 25 minutes to get back on track).
• Working in attention “sprints” instead.
• Placing hard limits on response rates.
• Saying no to opportunities and yes to priorities were also encouraged.

A Need to Travel with Intention

So how did feelings of inspiration and meaningful experiences fit into the rest of the conference?

An editor’s roundtable discussion confirmed that small town and experiential travel is what’s big. At the time, travel writers responded to growing concerns and reports on overtourism by helping their readers navigate by focusing a lens on second and third tier cities. Since reopening, a focus on discovering smaller destinations remains. Travelers are thirsty to actively engage with a destination’s history, culture, and off-the-beaten-path locations.

An editor’s roundtable discussion confirmed that small town and experiential travel is what’s big.

Bonus: this immersive travel style can also help counteract the speed of the digital world to simply slow down and truly experience the destination.

Second and Third-Tier City Benefits

Here’s what editors had to say about the benefits of traveling to second and third tier markets:

• It takes off the pressure to hit a checklist of sites that one may feel when visiting a major city. The opportunity to get lost and wander is when the magic happens. Show off your hidden gems!
• Less crowds means easier access to locations.
• Experiences are more personal and memorable.

How Destinations Can Take Advantage of the Experiential Travel Trend

• Character-driven stories. Identify and get to know the background of locals who are doing usual or extraordinary activities. Is there a historical transition you can use? How about an accomplished craftsman, or person who overcame a significant physical challenge to pursue a passion?

• Cultural pegs. A fresh way to look at a city could be a location’s obsession with a sporting event, traditions behind cuisine or even rituals.

• Exclusives. Special access to unusual places or spaces.

• Help solve a problem. How is your destination focusing on protecting natural resources or other news topics?

• Accompany by Adventure. If you have a new beautiful lodge, can travelers forage with the chef along nearby trails or hike with a long-time guide?

Listen to podcast episode 168: Experiential Marketing in Travel and Tourism, with Paul Soseman

The post How to Market Experiential Travel appeared first on Travel Alliance Partnership.

“Life is change. Growth is optional. Choose wisely.” – Karen Kaiser Clark

Given all the racial injustice happening across the country, conversations around equity, diversity and inclusion – which were formally often reactive to specific situations – have transitioned to proactive discussions to effectively implement change. However, many are wondering the best place to start.

The first step is to simply begin the conversations in an honest and open environment. It will be uncomfortable and may pose challenges. But having a discussion will help uncover what these topics truly mean to each individual within your organization.

Last week on our podcast, we shared four resources on diversity, equity and inclusion specific to the tourism industry to help you think about how to approach conversations and take action for change. Keep in mind, everything does not have to be done immediately. Identify what is most important to the organization and then develop attainable next steps.

Video: 5 Questions About Race

“Following the death of George Floyd and the overwhelming response nationwide, seven Black executives from destination marketing organizations across the country partnered on a video to share their experiences and encourage an open dialogue about race and racism throughout their lives and in the tourism industry.”

This powerful video premiered at Destinations International’s 2020 Annual Convention on July 14 and asks the following questions:

1. How is it different growing up black in America?
2. Why do I need to be 10X better?
3. How has the murder of George Floyd impacted you?
4. How have recent events changed how you work with others in our industry?
5. What would you tell non-black professionals who want to support the inclusion of black people?

Some excerpts from the video:

“As a Black professional who has worked hard to be in a position of leadership in my industry, I have experienced and seen my share of racial inequality,” said Cleo Battle, chief operating officer, Louisville Tourism. “The time is now to make changes in our industry for the future and I proudly join my colleagues in helping to lead the conversation forward.”

“We’ve watched as calls for social justice have swept the nation in recent weeks, and it’s time for the tourism industry to step up,” said Dan Williams, vice president, convention sales and services, Experience Columbus. “If history has shown us anything, it’s that the Black community cannot do it alone, so we’re asking for our industry’s help. Yes, it starts with listening and learning; but we also have to have some tough conversations. We have to allow ourselves to see others’ reality and get uncomfortable. We need you to stand beside us and use your voices to ensure equity in our industry, and our lives, starting now.”

Destination International’s Board Diversity for Destination Organizations

The majority of Destination Organizations in the US operate under a nonprofit Board of Directors. A recent study out of Indiana University found that only 7.5% of nonprofit Board rosters were made up of African Americans, when the black population of the United States is nearly twice that.

In a recent study by Searchwide Global, the leading executive search firm in the travel and tourism space, it was found that Destination Organization Boards were typically boomer-male dominated, and 65% of Destination Organization CEOs were dissatisfied with the ethnic diversity on their Boards. Other findings included:

• While LGBTQ representation has improved, it is still rarely addressed at the Board level.
• There are very few Boards that include those who are physically challenged in some way.
• Young professionals need to be better represented.

Actionable steps to incorporate more diversity into industry boards:

1. The uncomfortable conversation
2. Perform an honest assessment of whether the Destination Organization Board represents the community it serves.
3. Develop a public-facing statement regarding the Organization’s unwavering support of diversity, equity and inclusion both internally and community-wide.
4. Establish a standing committee dedicated to ensuring diversity, equity and inclusion both internally and community-wide.
5. Establish goals for diversity at all levels of the organization (board, committees & staff).
6. Create a Board Nominating Committee that includes community leaders that did not hold Board seats.
7. Create a Board Development Matrix to guide the nomination process.
8. Reach out to influential leaders within each target community for recommendations for future Board members.
9. Upon seating the new operating year’s Board, develop an intentional onboarding process prior to the first meeting of the year.
10. Develop a pipeline of future candidates to operationalize the process

Webinar: Leading by Example: Lessons in Race and Racism by the U.S. Travel Association

“U.S. Travel’s National Chair Elliott L. Ferguson, II, president & CEO, Destination DC moderates an important conversation about race and diversity within the travel industry and how we can work toward a more inclusive environment. This candid discussion provides personal perspectives on current events, looking specifically at how leaders of all backgrounds can make meaningful changes in the workplace to promote racial equality at all levels and set an example for future leaders within the travel industry.”

The panel includes Elliott Ferguson, president & CEO at Destination DC, Michelle Mason, president & CEO at Association Forum, Brandon Meyers, chief revenue officer at ADARA and Ernie Wooden Jr., president & CEO at the Los Angeles Tourism & Convention Board.

An OPEN LETTER to Our Colleagues and the World from Black Destination Industry Leaders

In an open letter to the industry, Black leaders propose a new vision for the industry. Read the letter, and consider the following questions they pose:

• In general, what are you doing in your own organizations/cities to nurture cultural change as it relates to racism?
• What steps are you taking to ensure local industry boards, committees, and staff have African American representation and leadership in your office and hospitality community?
• How are you engaging underserved communities to attract the talent of the future?
• Are you broadening the conversation for inclusion of young people, activists, community leaders, faith-based groups, Historically Black Colleges and Universities (and other) students?
• Have you developed a policy for procurement that ensures a percentage of purchases and professional services are from Black and/or minority-owned businesses?
• How do you engage your stakeholders to participate in co-ops and strategies with Black travel businesses to attract Black visitors to your community? (According to Mandala Research, the economic value of Black travelers has increased in 2018 to $63 billion from $48 billion in 2010.)

Keep Learning

The above resources were shared on Episode 201 of the Destination on the Left podcast. Listen to the interview to hear more about these issues and actionable ideas from tourism and diversity professionals:

We have been exploring Diversity, Equity and Inclusion on the podcast all month long. Check out these episodes for more insights and reflections:

The post Diversity, Equity and Inclusion: 4 Tourism Resources appeared first on Travel Alliance Partnership.

The reason? Experts are pointing to a combination of social media – the exploding “food porn” images that combine plating and products irresistibly, as well as popular television culinary shows, (from Top Chef to Chef’s Table), that leave audiences clamoring to visit locations that were perhaps unknown only months before. Earlier this month, the Travel Market Report’s noted “the notion of overtourism now rearing its head in food tourism.”

As a foodie and follower of the above examples in my personal life and a professional in the tourism industry, I am sensitive to this double-edge sword. I suggest leaning into what’s trending in the culinary world and developing creative ways to prepare for it.

New meaning to an open kitchen

These days, a seat at the table isn’t necessarily inside of a restaurant with a glimpse at an open kitchen. Travelers are taking up invitations to dine in the home of chefs to savor personal stories in an intimate setting. Forbes.com reports that spending time in a real home (and away from tourist attractions) “travelers can make a direct connection with a local chef, often preparing the most traditional dishes of the region, and catch a glimpse of life in a village or neighborhood.” It doesn’t get more authentic than that.

Education around sustainable growing practices

The topic was among the Top Foodie Travel Trends announced at FIBEGA Miami 2019 (a premiere International Gastronomy Tourism event). Experts confirmed visitors are expecting traditional dishes made from hyperlocal ingredients to be available year round. One chef even explained that “in order to preserve the lands and their harvest, it’s important for farmers, chefs, and other food tourism providers to honor seasonality and educate themselves on sustainable growing practices.”   

CBD-infused food and drink

After attending the Summer Fancy Food Show in New York City, The Washington Post reported that CBD is one of the fastest-growing categories of the year. With the claim to treat anxiety, consumers are beginning to see CBD in products such as kombucha, sparkling waters, coffee and tea, as well as snacks such as granola bars and cookies. The regulations surrounding restaurants using CBD remain complex. Restaurantbusinessonline noted that “the Food and Drug Administration is in the process of clarifying the rules governing use of cannabidiol (CBD) as a food ingredient, but that hasn’t stopped some restaurateurs from betting they’re probably within the law in mixing drinks or cooking with the cannabis derivative.”

Bright colors are heating up

Bold colors are being splashed from the runway to décor, and the food scene is no exception. According to traveldailynews.com, just last month, the hospitality management company Benchmark announced bold hues as a top dining trend for 2020. “Color generates emotional appeal with food- it may be as important as taste. Skilled food and beverage operators have an eye for what beverages succeed on social media, where color is critically important.”  Blue algae, beet and matcha are recent front-runners in the colorful food frenzy. Butterfly pea flower tea, an ingredient that transforms from blue to purple with the addition of acidity, captured Philadelphia’s food and beverage scene over the summer. There are also restaurants around the country creatively making use of butterfly pea tea.

Heavy cocktails flip to a lighter mix

Refinery29 reports that low ABV (alcohol by volume) and low proof cocktails are on trend, which not only allows bartenders to become more creative with flavor profiles, but also developing healthier cocktails. Expect to see mixed drinks that incorporate teas, flavored sparkling waters or even more savory ingredients.

Plant-based meals/diets are sprouting

A large part of today’s millennials identify as a flexitarian, meaning they follow plant-based diets with occasional meat consumption. Celebrity nutritionist and Well+Good Council member Kimberly Snyder, CN, explains that there “has been a growing focus not only on the health benefits of eating a plant-based diet, but also the environmental concerns of diet and how important it is on our planet for people to eat plant-based.” Snyder confirms that the range of options – from plant-based milks to sausages, eggs and burgers – do in fact deliver in taste. The Good Food Institute confirmed the plant-based trend is gaining traction in restaurants. Even the November issue of O Magazine touts Oprah’s commitment to eating one plant-based meal for 30 days.

Incorporating food tourism trends

Whether you’ve never heard about any of these food and drink movements, or the above list leads you to believe that it will be years before your destinations sees these examples come to fruition, there are simple ways for you to adapt these popular preferences into your itinerary.

• Explore personal food traditions and storytelling with your partners

If hosting a meal from a chef’s home seems unattainable, how about a private farm or vineyard tour with a chef or restaurant partner? Not only are these locations visually appealing, but it’s a more experiential opportunity for the traveler. Consider bringing in other family members to speak to and demonstrate food customs.

• Consider modifying trends to fit your destination

It’s important to stay abreast of national and international F&B trends, but also learn how your partners keep up with and feel about trends. Do any current menu items coincide with current trends that you can highlight to your guests? What does the chef/owner consider a trend, or a personal or traditional dish? Provide your visitors with the chef’s perspective of the dishes and ingredients in order to increase awareness and excitement of why the kitchen runs a certain way.

• Set expectations

Be prepared to point to which cocktails or dishes will meet social media savvy travelers’ needs. If a visitor doesn’t deem a menu item as “Instagram-worthy,” let creativity reign and offer alternatives. These can range from snapping action shots of generation-passed cooking techniques or a collection of ingredients and recipes that are unique to the area. Alternatively, if someone was focused on trying a certain dish that’s no longer in season, shift the focus on the seasonality of the current offerings and what makes them so special.  

The post Trending in Food Tourism appeared first on Travel Alliance Partnership.

So, what’s hygge? According to authors Gunnar Karl Gislason and Jody Eddy of The Hygge Life, the word “hygge” (pronounced “hue-guh”) translates to feeling cozy from the inside out and inviting comforting elements into your daily life. While the colder months are often emphasized, Scandinavians live this every day of the year. As a destination, here’s how to get in on the lifestyle trend and connect with the hygge traveler across any season.

The Hygge Palate – Eateries and Culinary Classes

Restaurants, coffee houses, lounges, pubs and bakeries that offer comfort menu options can all be considered hygge. Think hot beverages- steeped tea, creamy hot cocoa or mulled wine (referred to as Glögg in Scandinavia). The Little Book of Hygge by Miek Wikingemphasizes that something sinful is an integral component of the ritual, therefore, indulging in cake or a pastry during travel is a must. Togetherness is also part of the theme. Here, culinary tours and cooking classes for small groups can come into play. For example, a visit to a farmer’s market that ends with the participants preparing slow-cooked dishes, such as stews or roasts can lead to casual connection amongst travelers and an appreciation of the food.

Connecting with Nature – Outdoor Activities or Organic Interior Elements

The Hygge Life adds that being surrounded by nature enables people to bring their guard down and appreciate a certain simplicity. Here, its time relinquish yourself to be present. Excursions to blossoming gardens, scenic parks, boat cruises, or picturesque mountain hikes all allow visitors to breathe in hygge. The concept also includes bringing nature indoors. Draw attention to accommodations that impart nature into the décor, whether wooden bookcases or benches, unique plants or Christmas trees during the holidays.

Lighting – Lamps, Fires or Rays of Sunshine

Rooms outfitted with soft low lighting, a crackling fireplace or soothing lit candles (non-scented) all help create what is referred to as an emotional coziness. Particularly during the months of shorter sunlight, this helps delicately illuminate interior surroundings. During the warmer time of year, less emphasis is on candles, but taking advantage of the direct natural sunlight in the outdoors. Itineraries that include waterfront activities, biking, picnics or dining al fresco under the open sky all illustrate spring or summertime hygge.

Soft Textures – Attire and Accessories

From clothing to furniture décor, casual and comfortable is key. For cooler temperatures, encourage guests to bring along wool socks, layers of fluffy clothing and scarves. For outdoor activities, it’s about bundling up in snuggly fabrics. Consider arranging a cozy scene where guests can curl up in fuzzy throw blankets, soft pillows, cushions or sheepskin rugs. Keep the colors natural with hues of whites, greys or light pinks.

Tokens of Gratitude – Hygge-Inspired Gifts

Greet visitors with a copy of the hygge manifesto and treat them to a journal for reflections on their encounters along their trip. Upon departure, send them away with local items to impart hygge into their home – a candle, tea or homemade jam, or a carved crystal from the earth.

Practice Makes Perfect – Your Turn at Hygge

Organize an office or at-home party to try out the Danish art form and take note on how it makes everyone feel. Have guests sign up to bring hygge-themed food pot-luck style (a potato bar, grilled cheese sandwiches, mulled wine and chocolate fondue were hits at Break the Ice Media!). Inform everyone to dress accordingly and thoughtfully place candles, plants and fluffy blankets and pillows around the room. The experience makes for a delightful break that will inspire your group to slow down (cell phones are not allowed), spend quality time together over comforting treats and encourage feeling grateful for where you right now. 

The post How the Tourism Industry Can Connect with the Hygge-Inspired Traveler appeared first on Travel Alliance Partnership.

“Our reaction to a situation literally has the power to change the situation itself” – Abha Thakur

Government Shutdown Creates National Park Distress

While access to national parks may remain open during the current government shutdown, the absence of government funding for the park services department – whose duties range from clearing the snow trails to ongoing receptacle removal – can quickly pose a negative impact upon visitors.

Rather than succumbing to the situation, tour operators and hoteliers at locations such as Yellowstone National Park have stepped up to volunteer their own time and resources to keep the destination safe and attractive for tourists. Winter isn’t an off-season for the park, with NPR reporting that between 20,000 to 30,000 people a month still come in wintertime, and the snow is a big attraction.

According to Montana Public Radio, Xanterra, which operates the only hotels open inside the park during winter, organized 13 companies that run winter tours in the park to collectively fund nearly $7,500 daily to keep more than 300 miles of snow-covered roads (the only access to Old Faithful and other attractions) groomed. Xanterra is picking up a little over half the tab to keep park roads open, and its employees helped clean public bathrooms at Madison Junction, Canyon Village and Old Faithful. Additionally, snowmobile and snow coach guides taking tourists in to the park’s interior packed in toilet paper and packed out trash.

Tour Operators Step Up

“There’s a sense of community and empowerment that comes with personally offering your time and talents to be able to maintain and care for a land that you enjoy visiting time after time,” said Jason Murray, owner of Southwest Adventure Tours. An operator currently running tours in five Utah national parks, plus the Grand Canyon and Yellowstone, he adds that the local initiative also shows the care, compassion and appreciation for the visitors who come there.

Murray explains that it’s essential to stay abreast of the latest park information in order to provide the most accurate information to his customers who have already booked trips in the area, and others who now express uncertainty in confirming future excursions. As a member of Travel Alliance Partners (TAP), he looks to his established partnerships with DMOs, such as the Moab Area Travel Council/Visit Utah and The Iron County Office of Tourism, which provide him with detailed updates on the parks’ status on a weekly basis.  

In addition to staying well informed, Murray says it’s also important to keep a positive outlook and be adaptable. This isn’t his first rodeo with government shutdowns affecting his business. Murray refers to a former shutdown when tour guides weren’t allowed any access to national parks. “We needed to find areas with similar characteristics and formations to the national parks and take our guests there.”

And if a trip is forced to be canceled? In Murray’s case, some of his guides have welcomed the break to do personal exploring and enjoyed a mini vacation. “It’s finding the silver lining in the cloudy day.”

How can you give back now to national parks to help make a difference?

If you are not working with a DMO in an affected area, donate to the National Park Foundation’s Parks Restoration Fund to support the parks that need the most help.

9/11 Economic Impact on a DMO

Erin Francis-Cummings, President and CEO of Destination Analysts described how challenging times can lead to creativity and resourcefulness on episode 89 of Destination on the Left.

She explained while working at the San Francisco Travel Association how everything came crashing down after 9/11, particularly in San Francisco with the added dot-com crash. “I learned how to work with a very lean budget and be absolutely progressive in thinking about how to accomplish our goals, and also how to take risks,” she said.

Addressing Safety Concerns for Traveling into the U.S.

Francis-Cummings’ current role at Destination Analysts has also faced challenging times. The State of the International Traveler, their annual study that surveys 800 international travelers in 14 key global feeder markets to the U.S., helps the industry look at perceptions and sentiment about the U.S and the country as a travel brand. One of the questions posed to over 11,000 people in 2018 asked, “Why are you not coming to the United States?” Disagreement with U.S. national politics was the main response for international travelers in Europe, while in Asia, she was surprised to learn the main concern was personal safety.

“It’s a big challenge for us to take on at a national level, and I’ve been very proud of the work that U.S. Travel has done in taking this sentiment seriously,” said Francis-Cummings. “They have built a coalition to make sure people have accurate perceptions of the United States. We are doing what we can do to address these types of fears.”

She adds that “in times of challenge, that’s when people are motivated to come together and really wonderful, beautiful things happen.”

Natural Disasters and Philanthropy

Disaster relief is yet another example of how the industry may come together in the face of adversity. As President & CEO of Tourism Cares, Mike Rea helps to unite the industry around critical philanthropic needs and opportunities that are best tackled together.

In episode 56 of Destination on the Left, Rea spoke to his earlier experience working in disaster recovery following the Sri Lanka earthquake and tsunami. Not only was he fascinated, inspired and humbled by the power of disasters, but also the power of recovery, philanthropy and in some cases “building back better.”

A Resource to Help Travelers Give Back Better

Rea also expanded on the travel industry’s care, stewardship and sustainability to the places, cultures and people they love personally and professionally. Through Tourism Cares, he’s been working to make giving and volunteering even more effective and satisfying for travelers, professionals and companies.

One such example is The Good Travels Advisor program, which Rea explains allows travel agents to not only provide a gateway to products, but also cross into the meaning space. The program offers basic tips on giving, volunteering and social experiences of clients and how travel agents engage them.

“The idea was if you’re a travel agent, in addition to providing all the amazing guidance you already do, if there is an opportunity to talk about values, stewardship, what you cared about, why you’re going, especially whether it’s a developing country or not,” said Rea. “A lot of travelers are giving back or thinking about the stuff anyway, so if it can be resource to help travelers give back better, they’re going to see you as a travel agent in a different light.”

Rea goes on to note that they now have a growing community of travel agents with a base level of knowledge in social and philanthropic travel, and there is more to come.

The post How Tourism Businesses Step Up in Times of Government Shutdown & Other Challenges appeared first on Travel Alliance Partnership.

The Interview Starts Before the Mic is on

In most cases, you’ll have a few minutes to chat with the anchor before going live. Use this time wisely and share why you’re looking forward to bringing the topic to their audience or point out a unique element/handling of a prop. Often, this can help direct the questions asked on-air, so make the small talk count!

Kick It Up a Notch

Media segments often take place early in the morning, so it’s important to bring enthusiasm and a high energy level.  Create extra excitement in your voice – if you’re excited about the topic, your interviewer and the audience are more inclined to feel the same. What may seem as over-the-top to you comes across as “normal” on camera, while your “regular” conversational tone may be viewed as tiresome. Remember to smile – you won’t always be aware when the camera is focused directly on you (this includes teasers leading up to the segment).

Where to Look and How to Look

Always keep your eyes on the interviewer, not the camera. It should appear as if you are having a conversation with a friend.

Dress appropriately for the topic and the client’s tone – this can range from a branded t-shirt to business casual attire. Keep it simple and forgo heavy fabrics (the lights can get hot!) and avoid busy patterns or distracting jewelry that might turn your appearance into the focal point.

Practice Makes Perfect

Take the time to repeat talking points out loud enough times that the words flow naturally. Study key messages, but be sure to practice putting answers in your own words for authenticity.

• Be aware of your interview time: most segments are only two or three minutes and timing yourself will ensure answers remain concise.
• Slow down! People tend to speak quickly when they are nervous.
• It’s okay to pause and think about the question before you reply.
• Replace the word “we” with the company name or product.
• Determine if you’ll be sitting or standing and if standing, practice keeping your feet planted firmly on the ground to avoid swaying.

You are the Expert!

In some cases, the anchor may not review your topic until just a few minutes before the interview. If they leave out a vital fact, it’s appropriate to bring it up on your own to help guide the conversation.

Brainstorm “tough questions” that may come up and exactly how you will respond to them effectively. If you simply don’t know the answer to a question, bridge to “I’m not sure about that, but what I can tell you is…” to bring the segment back on track.

Make it Visual

Bring visual elements to the interview by submitting video, images or bringing in props. Narrow it down to three or four products that will fit the timeframe, are easy to handle and won’t be impacted by overhead lights (such as food). Practice setting up the display ahead of time (with products facing the camera) to remain efficient on-site. When handling a prop, hold it steady for a couple of seconds for the camera to zoom in. If you can’t reach the prop from your position, simply gesture to it. Hold the gesture so the camera can easily follow you, and viewers have a chance to identify which prop you’re referencing.

Go with the Flow

Breaking news happens. Your airtime might get delayed, prop set-up time might be reduced or the time segment may get cut in half. Keep calm, stay focused and go with the flow. Being able to adapt to the studio changes will mark you as a reliable guest for future segments.

Parting Thoughts

“Anything else you’d like our viewers to know?” This often arises at the end of the interview and there’s always something to add, such as directing them to a website. If you’re prepared with extra content in your back pocket, parting words aren’t an opportunity to be missed!

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