Just how popular is TikTok?

TikTok has exploded so quickly in popularity that you might not be aware of just how many users it has. As of 2024, TikTok has over 1 billion active montly users. TikTok is now the 4th largest social media platform, with more monthly users than Snapchat, Pinterest and X (formerly Twitter). There is a common misconception that only teenagers are on TikTok, but in reality over 40% of the app’s users are between ages 20 and 39. As TikTok has grown in popularity, it has become widely uses across many demographics.

Over 45% of TikTok users are Gen Z. As this generation continues to age, their spending power is increasing rapidly. Destinations and attractions not marketing to Gen Z are missing out on a huge group of people who are planning trips every day. TikTok is one of the best ways to reach this generation.

TikTok also stands out as having the highest average session length of all social media apps. The average users spends 11 minutes on TikTok per session and 52 minutes on TikTok per day. TikTok provides marketers with an amazing opportunity to capture people’s attention and keep them engaged.

What makes it so popular?

There are a few aspects that really separate TikTok from other social media apps.

The FYP 

Unlike Facebook where you see the posts of your friends and family, TikTok automatically greets you with a “for-you-page” (FYP) which is customized by your interests and past likes. This means that every single user has a unique experience on the app and is only shown what they want to see.  

Anyone can be an influencer

Originally just a dance and lip-syncing app, many of the most -followed users are teenagers and young adults. Anyone can be an “influencer,” but to reach that number of followers, they have to post enough to keep attention on themselves.

Unlimited Possibilities 

The possibilities for content are endless. Just scrolling through your FYP for five minutes, you could see a variety of creative media from livestream debates between content creators, to a 2-minute crime video, to someone marketing themself with a “video resume”, and many videos of people dancing along to the latest dance trend.  

Trends

A “trend” on TikTok refers to any specific sound being used repeatedly by users, a new dance move that everyone is attempting to perfect, or a specific format of a video. Users are quick to recognize new and exciting trends, which is why it is especially important for your business or organization to take part. They make your page more personal, relatable, and noticeable. The thing about trends, however, are that they come and go very quickly. You need to be on the lookout for what is new. Watching other videos and paying attention to what is appearing on your FYP can inspire new content ideas that will help your company gain traction.

How companies use the app as a marketing tool

As there is so much room for creativity and so many users to appeal to, some companies are ahead of the game when it comes to getting their name out on TikTok and following the latest trends. For example, Duolingo, the language learning platform, consistently posts creative videos of their owl mascot working in the office. Chipotle shows off workers creating special bowls or videos of relatable moments like the “when-your-best-friend-doesn’t- know-your-Chipotle-order” moment. Sports teams, such as the Toronto Blue Jays, use the app to make fun videos of their players and will often comment on other videos or respond to fans.

TikTok as a search engine

In recent years, TikTok has transcended its origins as a platform for entertainment to become a powerful search engine. With its algorithm finely tuned to user preferences and behaviors, destinations and attractions can harness TikTok to reach potential visitors in unique and engaging ways. As of 2024, 74% of Gen Z use TikTok as their go-to search engine. By optimizing content with relevant hashtags, engaging titles, and captivating visuals, destinations and attractions can improve their visibility on TikTok’s search results, making it easier for travelers to discover them. Creating informative and inspiring TikTok content that highlights the distinctive features of a destination can spark interest and inspire travel decisions. This shift towards using TikTok as a search engine represents an exciting opportunity for tourism marketers to connect with a generation of travelers who prefer authentic, visually driven content to plan their next adventure.

TikTok and the tourism industry

So, all this knowledge now leads us to the topic of the hour: how to use TikTok to promote tourism. With over 1 billion users, this is a perfect marketing tool for the tourism industry. Tourism sells a product, just like Duolingo or Chipotle. The amount exposure you can create, followed by people being inspired to buy products and visit places is incredible. For starters, one of the most followed destination on TikTok is Palm Beaches Florida with 126.3k followers! 

If you scroll through travel or tourism hashtags, you’ll see lots of individual influencers promoting traveling through brand deals. Destinations and other travel-centered organizations are showing off their products through a wide array of trends or creative points of view. For example, hotels and resorts will often show the behind-the-scenes, or the different rooms and amenities they have to offer. If we are looking at a smaller company, the manager might do a “day-in-the-life” of their work routine. People, especially the younger generation, LOVE to see how other people spend their time at work. This also makes it more personal.  

Is it time to add a new social media channel? Here’s how you know 

The future of TikTok

TikTok’s rapid rise to success has not come without it’s challenges. Currently, the future of TikTok is very uncertain. TikTok is owned by a Chinese company called ByteDance. Due to concerns over the security of U.S. user’s data, the House of Representatives created a bill that would force ByteDance to sell TikTok, or the app would be banned in the U.S. The bill was passed by the Senate and signed into law by President Biden.

Before you get ready to abandon all your plans for TikTok marketing, let’s take a look at what this really means. Is TikTok definitely going away? The answer is no. As of May 2024, ByteDance has nine months to divest the app. TikTok has stated that the plan to challenge this bill in court, as they have deemed it unconstitutional.

You might be wondering if it is worth putting time and money into a TikTok startegy when the app’s future is so unclear. It boils down to this: TikTok is not going anywhere anytime soon. The bill gives the app nine months to sort out a deal, and the recent legal retaliation means the whole process could take even longer. It could be months or even years before a resolution is reached. The reality is, every day you are not marketing to users on TikTok is a day wasted. We recommend you continue to utilize the platform, but never put all your eggs in one basket. Social media changes rapidly, but right now, TikTok is where people are spending their time.

Examples

Here are some inventive examples of travel, tourism and hospitality companies that are already using TikTok: 

Expedia

This 59-second video explaining the Expedia Rewards Status with a few graphics and captions has 3.6 million views: 

Visit London

Visit London made this walk-through “Explore Westminster Abbey with us” video to highlight the iconic landmark with some pop-up facts about the church. This 15-second video has over 135,900 views:  

EF Tours

Education First, a company that specializes in travel tours and studying abroad, has a TikTok account that highlights all the perks of traveling to a different destination with people your age. Recently this account has been highlighting different destinations through a trend with eccentric music and pictures that flash before your eyes. Take a look: 

Hilton

Hilton Hotels and Resorts show off the perks of their pet friendly hotels with this adorable video that encourages people to travel with their dogs:  

Palm Beaches

Finally, let’s see what our friends at Palm Beaches, the most followed destination on TikTok, are doing to attract followers. This video is a day trip itinerary, in video form:

What all these companies have in common is that they are focusing on what their audience wants to see, and they participate in trends, no matter how silly they may seem.  

Tips for using TikTok to your advantage

1. Create brief 20-60-second videos that appeal to short attention spans.
2. Work to translate your brand into this new channel in a way that is consistent with your company yet is able to be recognized by TikTok users, such as the Duolingo owl workplace videos.
3. Find influencers to show off your product and company.
4. Have fun with it! Pay attention to trends and challenges that you could apply to your business or organization.

The post TikTok for Tourism Marketing appeared first on Travel Alliance Partnership.

Why is Sustainable Tourism Important?

Sustainable tourism is critical for maintaining the natural beauty of a destination, minimizing littering and waste, protecting cultural and historical sites, and respecting the local communities. On Destination on the Left episode 290, we spoke with Professor Joe Conto, Dr. Eric Holmund, and Dr. Kelly Cerialo of Paul Smith’s College about why sustainability is an issue that destinations shouldn’t wait to address. They told us that more than ever, tourists are leaving the cities and visiting natural destinations like national parks and popular hiking spots. In order for places like this to avoid getting overrun and maintain the beauty that makes them so special to begin with, destinations need to recognize that sustainability is a necessity not just in tourism, but in every industry.

Collaboration Between Communities and Travelers

As a destination, you might be wondering how you can achieve sustainability while still increasing visitation. Through conversations with several industry professionals that recognize the importance of sustainable tourism, we’ve learned that it cannot be a one-sided effort. All the stakeholders need to be involved including the DMOs, residents, governments, local businesses, and visitors.

Jennifer Wesselhoff spoke with us on episode 223 about her experience leading the development of Arizona’s first sustainable tourism plan when she was with the Sedona Chamber of Commerce & Tourism Bureau. She learned that even though tourism was having a huge economic impact on Sedona, residents were struggling with things like traffic congestion, parking issues, noise, and short-term rentals. As a result, Sedona put forth a collaborative effort with the community to evaluate just how sustainable the city was. One of the most important parts of this process was including residents and local businesses in the conversation.

As a result of the whole community’s efforts, Sedona increased their role in visitors’ behavior by encouraging walking and the use of public transportation. They also implemented a Leave no Trace program and diverted visitors from the popular hiking trails by helping them find hidden gems. All these changes had a positive impact on residents of Sedona and made it possible for Sedona to maintain its status as a popular tourist destination, without having a negative impact on residents or the environment.

Looking to the Future

While every destination is unique, we all can learn from the model set forth by Sedona. The job of a DMO doesn’t stop after visitors arrive in a destination, they also have a responsibility to impact visitor behavior while there. As champions of the tourism industry, we want destinations to continue to thrive and see a rise in visitation. This is why it is so important that DMOs learn more about sustainable tourism and collaborate with their communities to protect the environment and the quality of life for residents. If they do this, destinations can remain beautiful places to visit for generations to come.

The post Collaboration Drives Sustainable Tourism appeared first on Travel Alliance Partnership.

Accessibility of Information

Making accessibility information easily available creates an inclusive and welcoming atmosphere from the first time someone visits your website. It enables people with accessibility challenges to properly plan out their visit and also helps show that your destination values every visitor’s experience.

On Episode 103 of Destination on the Left we spoke with Cory Lee, a travel blogger and accessibility advocate. When he is planning a trip, he searches for wheelchair accessibility on the destination’s website. If accessibility information isn’t readily available, it becomes very difficult for people with disabilities to plan their visit. DMOs can start by adding accessibility information to their FAQs section of their website and then incorporating the information throughout the site so it’s easily searchable.

Discover Lancaster is a fantastic example of a DMO making their accessibility information readily available. Discover Lancaster spent over a year developing a comprehensive guide on their website to show they are an accessible destination. Olivia Novak, Marketing Manager at Discover Lancaster, described how they worked with partners to create a list of all ADA-accessible attractions and hotels and provide local resources and travel tips for visitors with varying abilities. They also hosted a panel to educate partners. An influencer campaign will show what visiting Lancaster is like for individuals with varying abilities.

Where to Find Information

One of the most important things to remember is that decisions about accessibility should not be made without the individuals affected being part of the conversation.

In Episode 339 with Santiago C. Corrada, he recalls the moment he learned they needed to add accessibility to their diversity efforts. The team at Visit Tampa Bay brought in a group of ambassadors and influencers to consult on the development of videos, campaigns. Now accessibility representation is integrated throughout all of their tourism marketing efforts.

When we spoke with Billy Kolber, CEO of Hospitable ME, at the Travel Unity Road Show, he emphasized the importance of inviting historically marginalized or excluded groups to the table to help make informed decisions. By including these people in the conversations, destinations can make sure that their voices and experience are reflected in all accessibility efforts.

At the Destinations International Annual Convention in 2022, we learned about resources for accessibility information. AccessNow is an app about accessibility in travel where travelers can log their experiences in a destination, much like other review sites. AccessOutdoors is a related app that maps accessibility of outdoor trails (currently available for Canada). The best information comes from people living with disabilities. Residents in your destination are a great resource for getting the information travelers will need.

Inclusive Experiences

Accessibility also goes beyond those facing physical disabilities. Creating inclusive experiences for people with other types of limitations opens opportunities for both the traveler and the destination.

Autism Certified City

We spoke with Marc Garcia of Visit Mesa (episode 275) about his journey helping Mesa, Arizona earn the first-ever Autism Certified City distinction. Garcia sought to have Mesa certified by the International Board of Credentialing and Continuing Education Standards. Over 58 businesses and almost 5,000 people in Mesa completed training to help the city receive its certification. These trainings helped people understand what the world looks like to someone who lives with Autism. As a result of Garcia’s efforts, Visit Mesa booked several conferences and experienced a high return on investment.

After earning the certification, Visit Mesa continued its efforts to make the city welcoming for individuals with autism. They partnered with two microbreweries to release a Spectrum Double IPA in honor of National Autism Awareness Month. Destinations can learn from the efforts put forth by Garcia and the city of Mesa. There are many creative ways destinations, attractions and professionals in our industry can make individuals feel welcomed and safe.

Autism Nature Trail

Attractions looking to become more accessible can learn a valuable lesson from the Autism Nature Trail (ANT) at Letchworth State Park. Loren Penman (episode 221), a retired educator who brought the ANT to fruition, spoke with us about this first-of-its-kind experience. What started as a project with a focus on individuals on the spectrum resulted in an ADA-compliant one-mile natural trail with eight sensory stations. After learning the calming effects of the combination of moving water and pine trees, Penman worked with an expert from Colorado State University and a retired Speech and Language Pathologist to develop the trail. The ANT was paid for through a public fundraising initiative, raising $1.9 million in 10 months to fund the trail. It would not have been possible without collaboration and strong community partners.

The travel, tourism and hospitality industry has the ability to bring people together, bridge gaps between cultures and celebrate diversity. We need to take steps towards inclusivity and accessibility if it is truly going to be an enriching experience for all. Let’s make the world more enjoyable for everyone by exploring opportunities to include detailed information about accessibility or teaming up with other organizations for memorable experiences that welcome everybody. Together, we can have a positive impact and create an even better world ready to be discovered!

The post What is Accessibility in Tourism? appeared first on Travel Alliance Partnership.

Using Food Tourism to Tell Your Story

Every destination is competing to stand out among its competition, and food tourism has become a creative way for destinations to define their unique selling proposition and share local stories. We spoke with Rebecca Mackenzie, President and CEO of Culinary Tourism Alliance, on Episode 325 of Destination on the Left about how destinations can craft their “taste of place” by sharing stories about the people and businesses producing unique food and beverage options. Destinations can utilize food and culinary tourism to create multi-sensory experiences that will leave a lasting impression on visitors and have them coming back for more.

Karolina Guilcapi of luxury tour company Sated Ventures carved out a niche in the travel industry by telling the stories of South American destinations through the unique culinary adventures and flavors that are found there. Rather than just taking her tours to typical attractions, Guilcapi partners with local chefs and restaurants to showcase the unique dining experiences in South America. Food can tell a powerful story and help showcase your destination.

Create a Tourism Product

Destinations already have local restaurants and food producers, so developing a tourism product centered around food is an effective way to attract visitors while benefiting local businesses.

Maple in the County

Over 20 years ago, Rebecca Mackenzie developed Maple in the County in Prince Edward County, Canada. Maple producers were already putting on maple syrup-related events, and the county wanted to capitalize on this and bring in other local businesses. This led to a program called Maple in the County, an event that encouraged local businesses to develop creative maple-themed products and experiences. Nearly 100 businesses participated, and the event led to more visitors spending more time in the county. Developing one clear brand allowed Prince Edward County to tell its story in a unique way that would attract visitors and showcase local businesses.

Food Tours

On Episode 329 of Destination on the Left, we spoke with Bonnie Hayes, Director of Tourism Development for the City of Thomasville, and Debra Smith, founder of Taste of Thomasville, about turning a food tour into a tourism experience. Taste of Thomasville was born in 2013, after Debra Smith attended a food tour in another city, and realized that was exactly what Thomasville, GA was missing. She attended Food Pros courses to learn how to develop a food tour and has since hosted 1,469 tours for Thomasville visitors.

In the episode, Hayes talks about the value of creating a tourism product such as Taste of Thomasville. The tour is not simply one size fits all, Smith has developed tours to fit the needs of both the visitors and the Thomasville Visitor’s Center. She offers daytime tours, evening tours for visitors interested in trying local cocktails, and even tours for children and high schoolers. The food tours have become valuable to Thomasville when they host group visits. Food tours are the perfect way to fill a group’s day, teach them about the destination, and show off a variety of local restaurants.

Every year Thomasville holds a holiday Victorian Festival that takes place in the evening. The city needed a daytime activity to fill visitors’ time, so they turned to Taste of Thomasville, who in turn developed a Victorian Sweets tour. The possibilities are endless when you create a versatile tourism product such as a food tour that can be adjusted to any situation and any kind of visitor. Food tours have the power to become a destination of their own, with Taste of Thomasville being one reason many visitors come to Thomasville.

Partnerships Drive Success

In their episode, Bonnie Hayes and Debra Smith also talk about the value of partnerships in the tourism industry. Taste of Thomasville would not have experienced the success it has without a positive partnership with the Thomasville Visitor’s Center. As a result of the partnership, the food tours have sold more tickets and Thomasville has gained more visitors.

Food tours also create mutually beneficial relationships with the restaurants in your destination. Restaurants will promote the tours, and the tours promote the restaurants. Food tours can help local restaurants acquire new customers and often result in return visitation when tour attendees find a restaurant they love.

Another creative way to partner with local restaurants is through a restaurant week. On Episode 294, Olivia Novak shared how Discover Lancaster partnered with Lancaster City to hold Lancaster County Restaurant Week, an event that would help raise money for the Lancaster Farmland Trust. They partnered with local restaurants that featured menu items made with locally sourced ingredients. This partnership drove visitors to Lancaster, increased visitation to local restaurants, and raised money and awareness for Lancaster Farmland Trust.

Unforgettable food experiences likely already exist in your destination. Lean into those experiences and partner with your local restaurants to tell your story in a way that will have visitors hungry for more.

The post Driving Visitation Through Food Tourism appeared first on Travel Alliance Partnership.

Destination Podcasts

1. Go Great Lakes Bay

Go Great Lakes Bay is a weekly podcast that explores all the attractions that make the Great Lakes Bay region of Michigan a special place to visit. Hosted by the Director of Marketing at Go Great Lakes Bay CVB, Michael Hensley, the podcast tells the story of businesses and gives the region a chance to expand its relationship with stakeholders. We spoke with Hensley on Episode 333 of Destination on the Left, and he told us that his passion for the area led to the podcast. Each week Hensley interviews the people of the Great Lakes Bay region who are making the destination an amazing place to visit.

2. For the Love of Mesa

This podcast was created to feature long-form conversations about news and happenings in Mesa, Arizona. For the Love of Mesa introduces listeners to people who are making the city one of the biggest hotspots in the Southwest. Episodes include everything from conversations with local pizza shop owners to the story of a world-class sports complex.

3. California Now

The California Now Podcast produces bi-weekly episodes that explore the people and places that make California a unique place to visit. The show explores different regions of California, interviews California residents, and gives travel tips for those looking to visit the state.

4. The Inner Coastal Podcast

The Inner Coastal Podcast explores Beaufort, SC through bi-weekly episodes hosted by the team at Visit Beaufort. This podcast stands out because, in addition to inviting listeners to discover Beaufort and the surrounding areas, it also speaks to the community’s passion for preserving and protecting the Lowcountry coast. The podcast interviews local business owners and talks about the lasting impact the Lowcountry of South Carolina has on visitors.

5. Walk in Her Footsteps

Cayuga County in the Finger Lakes prides itself in being the chosen home of Harriet Tubman and in 2022 the region set out to tell her story as they got ready to celebrate her 200^th birthday. As a way to invite both visitors and residents to walk in Harriet Tubman’s footsteps, the county developed a four-episode podcast to tell her story and show how her legacy lives on in Cayuga County. This show is an excellent example of using a podcast to add an element of long-form storytelling to a destination’s marketing campaign.

6. Love & Grit

Developed by Visit Philly, Love & Grit celebrates the people and culture that drive Philadelphia to greatness. The podcast tells authentic stories about the people, music, and culture of Philadelphia. The goal of the podcast is to help people discover the greatness of Philadelphians and drive listeners to go experience the city for themselves.

7. Unexpected Adventures in North Alabama

With new episodes twice a month, Unexpected Adventures in North Alabama takes listeners through a variety of activities in North Alabama from hiking and fishing to museums and restaurants. The podcast tells the story of hidden gems and gives an inside look into what visitors can expect when they make a trip.

8. The Magic of Kanab

The host of The Magic of Kanab takes listeners on an enchanting tour of Southern Utah. The show explores Kane County’s diverse attractions and tells stories about secret gems hidden around every corner of this expansive region.

9. Hello Wyoming

Hello Wyoming transports listeners to the Cowboy State and makes it easy for them to imagine a trip to the picturesque area. Hosted by the Wyoming Office of Tourism and produced weekly, the podcast shares some of the state’s best-kept secrets and favorite local attractions.

10. Find Your Flow in MoCo

With episodes released every other week, Find Your Flow in MoCo shares the stories, history, events, and attractions of Morgan County, Alabama that both visitors and locals love. The podcast inspires listeners to take their next adventure to Alabama and experience all that the region has to offer.

Getting Started

While these podcasts will provide you with plenty of inspiration, you might be wondering… where do I start? When we spoke with Michael Hensley about what it was like starting Go Great Lakes Bay, he gave us some great advice on how to get started when developing a podcast.

1. Consistency is Key

One of the most challenging parts of starting a podcast is developing your audience. Consistency is the key to building momentum. Don’t get discouraged if your episodes don’t start off with a huge number of listeners, keep producing high-quality content and you will see results. Go Great Lakes Bay releases episodes every week, while some of the other destination podcasts release episodes bi-weekly. Find what works for you and stick with it.

2. Have a Conversation

When Hensley started his podcast, he felt like he needed to be an expert journalist and he stressed about how he would conduct interviews. He learned that he didn’t need to be the next great interviewer, he simply needed to open up the space for his guest to talk and share their story. Don’t feel like you need to have the perfect questions, simply have a conversation with your guest and the rest will come naturally.

3. Podcasts are a Team Effort

Collaboration is extremely important when it comes to producing a podcast. Here at Destination on the Left, we work with an agency to produce and release our content. At Go Great Lakes Bay they work with the radio station to have their episodes edited on time every week. Many destinations work with The Destination Marketing Podcast Network to get their episodes on all the right platforms. If you have a quality team behind you, then you can focus on the storytelling without getting bogged down with the technical side of things. Don’t be afraid to use your resources so you can focus on what it is you do best, telling your destination’s story.

And a few resources that Nicole Mahoney, host of Destination on the Left recommends include:

Profitable Podcasting by Stephen Woessner, this book provides a step-by-step guide to launching and producing a podcast and Stephen’s company Predictive ROI produces Destination on the Left.

This interview on Episode 264 with Tom Ritter on Destination on the left talks about using podcasting as a marketing tool and provides great insights into building a successful show.

The post Destination Podcasts: Telling Your Story appeared first on Travel Alliance Partnership.

Building Resident Sentiment

In conversation with Bree Nidds (Ep. 306), Vice President of Sales & Operations at Discover Lehigh Valley, we talked about how ultimately a destination’s goal is to benefit their local tourism economy. As a result of the pandemic, she learned the importance of focusing on resident sentiment and community building. It isn’t just tourists you want to promote your Main Street businesses to; you always want your local residents to know all that your community has to offer.

In 2022, Cayuga County worked to build awareness of its community by educating people about the life and work of Harriet Tubman, who resided in Auburn, NY for over 50 years. In Episode 295 of Destination on the Left, Karen Kuhl, Executive Director at Cayuga County CVB, spoke about the importance of working with local businesses and community leaders to get their message out not just to visitors, but also to residents of Cayuga County. They learned that it isn’t just about drawing visitors to the area to learn about the life of Harriet Tubman, but it was just as important to get the community and main street businesses on board as well.

Community Partnerships

Destinations can also leverage partnerships with businesses in their communities to help propel local tourism. We spoke with Kelly Blazosky (Ep. 296), President of Oneida County Tourism & Founder/Partner of Adirondack Barrel Cooperage about how she leveraged community partnerships with the Central New York Cheese Trail. Four counties came together and partnered with local cheese producers to create a trail where people can visit the local farms and try new cheese products.

A partnership like this drives people to your destination, while promoting small local businesses. It encourages locals to get out and explore their own area and encourages tourists to visit more than just the popular hot spots.

Collaborating with the Community

When destinations collaborate with their main street businesses, it provides a myriad of opportunities to draw more visitors than ever to their area. On Destination on the Left episode 269, we spoke with Carrie Simmons (Executive Director of the Stowe Area Association) and Rachel Vandenberg (Chief Hospitality Experience Officer at the Sun and Ski Inn in Stowe, VT) about the benefit of collaborating with a number of different segments in your community to create a network that will help boost tourism. One of the biggest challenges that came out of the pandemic for Stowe was finding ways to continue supporting the local businesses.

A new brand, Best of Route 100, was born out of this challenge. Collaborating with two neighboring communities, Best of Route 100 encourages visitors to explore these regions of Vermont while giving them information on local places to stay, eat, shop, and explore. When local businesses partner with destinations it opens the door to a mutually beneficial relationship that will help draw visitors to the region and help local businesses thrive.

Main Street Marketing

Main Streets have always been a part of a destination’s story. In a post-pandemic world, Main Street marketing has become even more critical. When DMOs work together with local businesses to attract visitors, it allows both the destinations and the businesses to thrive.

The post Main Street Marketing and Community Partnerships appeared first on Travel Alliance Partnership.