tourism marketing Archives - Travel Alliance Partnership https://travelalliancepartnership.com/tag/tourism-marketing/ We are a leader in the tourism industry Tue, 24 Sep 2024 20:42:00 +0000 en-US hourly 1 https://travelalliancepartnership.com/wp-content/uploads/2024/04/cropped-favicon-32x32.png tourism marketing Archives - Travel Alliance Partnership https://travelalliancepartnership.com/tag/tourism-marketing/ 32 32 How to Use AI For Tourism Marketing https://travelalliancepartnership.com/ai-for-tourism-marketing/ Tue, 24 Sep 2024 20:41:59 +0000 https://travelalliancepartnership.com/ai-for-tourism-marketing/ Artificial Intelligence is a top trend in every space right now. It is transcending digital and becoming part of the conversation for just about everything we do. Of course, this hot topic is coming up in our meetings with clients and vendors, and internally on our team. Reactions to AI range from excitement to fear,…

The post How to Use AI For Tourism Marketing appeared first on Travel Alliance Partnership.

]]>
Artificial Intelligence is a top trend in every space right now. It is transcending digital and becoming part of the conversation for just about everything we do. Of course, this hot topic is coming up in our meetings with clients and vendors, and internally on our team. Reactions to AI range from excitement to fear, confusion to apathy. Today I’ll share with you why we’re excited, not afraid. Let’s take a look at how to use AI for tourism marketing.

How we use AI

AI is a tool. It’s a powerful tool, no doubt, but this is not Terminator. ChatGPT and tools like it are simply that – tools. It cannot replace our unique human creativity and critical thinking skills. AI can be used to supplement creativity, find efficiencies and assist productivity. We always thoroughly review and edit anything produced with AI assistance.

Anything done with AI still needs a human touch – or even a heavy hand – in editing. AI can even help to edit itself, as long as a human eye has the last look. My favorite way to talk about AI is as “our digital intern.” Not an intern specializing in tech, but rather a technology tool that acts as an intern. Just as you would check anyone else’s work for accuracy, typos, style and brand voice, the same goes for your AI “assistants.”

Drafts

AI can be a tool for writing first drafts of some content. One of our favorite AI tools for marketers called Jasper, is known for its writing skills. Tell the tool your main points and other supporting information like style and tone, and it will spit out a first draft. An important point to note about AI first drafts is that they are known for being over-the-top with adjectives, overly formal or flowery.

Top tips for using AI on any draft:

  • Be as specific as possible in your prompts.
  • Starting small, ask it for one piece of content at a time, not a week’s worth of social posts.
  • Ask for three versions and you can piece together the best parts.

Editing with AI

What AI is even better at helping with is editing content that you (or another human) already wrote. Refining and rephrasing content is the strong suit. The above tips still work in this case, and I also like to be specific in what I’m asking the AI to do when it edits.

Using AI to edit – no matter who drafted the content – is a chat-worthy process. Give your AI tool direct feedback like “that’s too salesy” or “use fewer adjectives” or “I want the tone to be friendly, not sappy.” The tool will give you a revised version. I also sometimes ask it to review or refine a version I wrote based on all of the back-and-forth.

Naming

AI comes up with fun, clever names and snappy headlines and email subject lines in seconds. So often, we spend time coming up with the “just right” name for an event or themed itinerary when we could be planning the event or mapping out the itinerary (not pieces I would totally trust AI with just yet). AI is great at these – try it out and see what you get!

Summarizing

Another fantastic use for AI tools is creating summaries. Feed in your meeting notes, research notes or long-form feedback from your audience and ask AI for a summary. It can also pull out some themes to organize your thoughts or a report.

How we don’t use AI

We never use AI to create a final version of anything without human intervention. Even those snappy headlines in the example above will need tweaking. This is where the conversation with AI comes in, giving it feedback to come up with better and better versions until you find one you like. Sometimes, it’s straight editing. One other tactic for editing AI content is to have AI draft a few versions, then weave your favorite parts together into a human-touched final version.

Privacy

Unless you have the paid version of ChatGPT and have enabled privacy settings, the recommendations we’re hearing now is to never enter proprietary information into an AI tool. So that means no client, sensitive or proprietary data goes in to AI as a chat prompt or file upload. Open-source Large Language Models are designed to learn from all the data entered, so it’s best not to feed in anything that isn’t already accessible publicly.

AI and Visuals

AI-generated imagery and other creative works – authors are very wary of AI usage – are shrouded in some controversy. When it comes to visuals and art, the concern is over how the AI tools learned to create art and copyright concerns for artists whose works were learned from. Many marketers are using AI art, images and graphics now with the understanding that just like copy drafts, the art drafted by AI needs edits. Some digital artists are embracing AI as a tool, and are creating very cool works using its power, and their own personal creativity.

There are so many AI tools for generating visuals, editing images, cutting together videos and other graphics. Dall E is the open source version put out by OpenAI, creators of ChatGPT. Adobe’s Firefly tool is another popular one for those using the Creative Suite. We have dabbled in AI-generated images and use them for creative ideas in proposals, social media graphics and ads.

AI Tools for Tourism Marketing Innovation & Creativity

Our favorite tools for content are Jasper and ChatGPT, and those are a great place to start as you are experimenting in using AI for tourism marketing purposes. They write well and take direction on the project, just as if you were delegating it to someone. You just get the result in seconds instead of hours or days! There are so many resources available right now on creative ways to use AI

There are so many tools to try out, and so many different uses. From Seamless.AI and Apollo.io for sales prospecting, to PressPal by MuckRack for PR and Yoodli speech coach. Scribe AI can write down your processes (like how you use collaboration in your organization…) and all the big names in tech are developing their own. You may have already seen that Google, Zoom and Microsoft have AI tools now available. There are even websites dedicated to finding the right AI tool, although I’m partial to just asking ChatGPT for what it suggests.

The post How to Use AI For Tourism Marketing appeared first on Travel Alliance Partnership.

]]>
Innovative Out-of-Home Strategies for Travel Marketing https://travelalliancepartnership.com/innovative-out-of-home-strategies-for-travel-marketing/ Wed, 04 Sep 2024 15:27:47 +0000 https://travelalliancepartnership.com/?p=6941 With numerous brands vying for attention, the key to success in traveling marketing often lies in innovative strategies that connect with audiences in meaningful ways. One of the most powerful tools in a marketer’s arsenal is out-of-home (OOH) advertising. In a recent conversation with Freddie Strebeck, Vice President of Client Partnerships at EMC Outdoor, we…

The post Innovative Out-of-Home Strategies for Travel Marketing appeared first on Travel Alliance Partnership.

]]>
With numerous brands vying for attention, the key to success in traveling marketing often lies in innovative strategies that connect with audiences in meaningful ways. One of the most powerful tools in a marketer’s arsenal is out-of-home (OOH) advertising. In a recent conversation with Freddie Strebeck, Vice President of Client Partnerships at EMC Outdoor, we explored how travel and tourism brands can effectively use OOH to elevate their campaigns and make a lasting impact.

The Power of Out-of-Home Travel Marketing

Out-of-home advertising has evolved significantly in recent years. Traditional methods, such as billboards and transit ads, remain effective but are now complemented by lifestyle and experiential channels. These newer methods allow brands to engage with consumers in their everyday lives.

“It really is thinking about where the consumer is throughout their daily routine, understanding who your audience is and utilizing specific media formats within their everyday life, where it just seems like a very nonchalant way to put your brand in front of them.” – Frederick Strebeck, DOTL Episode 393, Elevating Travel Marketing through Out-of-Home Advertising

Here are some examples of new OOH methods that can integrate your brand into the daily routines of your target audience in creative and non-intrusive ways:

  • Digital signage at convenience stores
  • Gas pump ads
  • Branded coffee sleeves at their local coffee shop

Planning Your Travel Marketing Campaign

Planning and strategy is critical to any successful marketing campaign, including OOH. Strebeck highlights the importance of taking the time to understand the goals and then strategize how to achieve them through the right mix of OOH channels. This process begins with listening carefully to understand the client’s vision and how it can be brought to life.

“When I say we listen to our clients, it is to listen to understand, not listen to simply respond in return. And what we take, learn, and utilize is through our expertise to build something extremely creative for them.” – Frederick Strebeck, DOTL Episode 393, Elevating Travel Marketing through Out-of-Home Advertising

Collaborative Travel Marketing

To stand out in a crowded marketplace, campaigns should be multi-layered and build strategies upon each other. Collaboration is a perfect way for marketing organizations and agencies to combine their expertise. As they work together, they can achieve a level of success that would not be possible on their own.

Case Study: A Creative Collaboration with Visit Seattle

A perfect example of creative OOH advertising in action is the “I Know A Place” campaign for Visit Seattle. EMC Outdoor worked closely with a full-service agency to develop a unique approach that went beyond traditional billboards. Instead of relying solely on signage, they introduced a branded treat truck that brought a taste of Seattle to key feeder cities like Dallas, Minneapolis, and Sacramento.

This mobile campaign featured Seattle Pops, a local ice cream shop. The treat truck was strategically placed at local events and parks, creating a memorable experience for potential tourists. The campaign gained significant attention, even landing a spot on “Good Morning Sacramento,” which showcased the truck in action.

This collaboration exemplifies how coopetition can lead to successful outcomes. By working together with their agency partner, they were able to amplify the message in a more creative and impactful way.

“When we think of coopetition, we could have definitely tried to work with Visit Seattle on our own and show them this idea that we had. But we wanted to work in collaboration with our agency partner, to make sure that it was an amplified piece to the overall campaign that they were running.” – Frederick Strebeck, DOTL Episode 393, Elevating Travel Marketing through Out-of-Home Advertising

The Changing Landscape of OOH Advertising

Adapting OOH to a Hybrid World Post-Pandemic

The COVID-19 pandemic presented unique challenges for the OOH industry, particularly as public spaces saw less foot traffic. However, EMC Outdoor adapted by leveraging digital integration. They shifted focus to areas with increased traffic, such as grocery stores and local walking routes. This approach allowed them to maintain visibility and relevance during a time of uncertainty.

We collaborated with our clients to create messages that resonated with the times, focusing on community support, health, safety. This approach not only kept our clients’ brands visible, but also fostered a sense of connection and solidarity with the public in a time that it was extremely necessary. – Frederick Strebeck, DOTL Episode 393, Elevating Travel Marketing through Out-of-Home Advertising

As we emerge from the pandemic, the hybrid lifestyle—where work and life increasingly blend—has become the norm. OOH advertising has proven to be an essential player in marketing campaigns. It provides a non-intrusive and contextually relevant way to reach audiences both at home and on the go.

Strebeck explains that out-of-home has really taken on the role of supporting other media channels as a secondary amplification that helps get your message across to your audience in a meaningful way.

The Future of OOH: Embracing Artificial Intelligence

Looking ahead, EMC Outdoor is excited about the potential of artificial intelligence (AI) as a game-changer to enhance their business practices. The agency is actively exploring AI tools to speed up the creative process, from ideation to the development of mockups and renderings. By incorporating AI, they aim to stay ahead of the curve and deliver more efficient and effective solutions for their clients.

Make a Lasting Impression with OOH Advertising

Out-of-home advertising continues to be a powerful tool for travel marketing. Tourism brands are looking to connect with their audience in creative and impactful ways. By understanding the different OOH channels, focusing on thorough planning and strategy, and embracing new technologies like AI, brands can elevate their travel marketing campaigns and stand out in a competitive landscape.

As Freddie Striebeck and the team at EMC Outdoor demonstrate, the key to success lies in innovation, collaboration, and a deep understanding of the audience. Whether through traditional billboards, experiential campaigns, or digital integrations, OOH advertising offers endless possibilities for brands to make a lasting impression.

The post Innovative Out-of-Home Strategies for Travel Marketing appeared first on Travel Alliance Partnership.

]]>
Applying the Science of Behavior Change to Tourism Marketing https://travelalliancepartnership.com/applying-the-science-of-behavior-change-to-tourism-marketing/ Tue, 09 Jul 2024 15:06:38 +0000 https://travelalliancepartnership.com/applying-the-science-of-behavior-change-to-tourism-marketing/ Through our work on a marketing campaign to create behavior change and promote sustainability, we started with research to understand the best way to inspire change in behavior. I found a five-concept theory presented in a report on boaters’ environmental views and a six-step theory of change published by conservation organization Rare and combined them…

The post Applying the Science of Behavior Change to Tourism Marketing appeared first on Travel Alliance Partnership.

]]>
Through our work on a marketing campaign to create behavior change and promote sustainability, we started with research to understand the best way to inspire change in behavior. I found a five-concept theory presented in a report on boaters’ environmental views and a six-step theory of change published by conservation organization Rare and combined them to form seven steps. These seven steps, or components, are a key part of how we can inspire sustainable tourism through our marketing efforts. Whether you are looking to inspire behavior change for a sustainable tourism initiative, a social program or a community development project, use these seven principles to guide your strategy and messaging.

An aerial view of a forest in fall, with trees bearing yellow, orange and red leaves. A house or barn structure is in the middle. Overlaid on the image is a blue banner with the title "Applying the science of behavior change to tourism marketing" and the Travel Alliance Partnership logo is next to that.

Read our introduction to capacity building in communities for destination development.

1. Awareness

As with any marketing campaign, awareness is the first step. In the case of sustainable or ecological tourism, we’re raising awareness of the issues in addition to raising awareness of the brand or program. Awareness stems not only from reach, impressions and the frequency of a message, but also the clarity and simplicity of the message.

Awareness is also the first step in the customer journey. Read about how to align your marketing around the customer journey.

2. Why?

Give reasons why the issues are a concern. Inform consumers on the why behind the initiative or concern to gain their buy-in. Beyond being aware, now they are included in the information they need to understand. Providing additional context helps bring people with you. It’s also an opportunity to impart a feeling of goodwill by bringing them into a greater cause.

3. Demonstrate the impact

If we’re trying to change behaviors, then there are measurable impacts to the behaviors we don’t want. The cost of inaction is what we need to convey at this step. Provide real examples! How is overtourism impacting the environment? Are invasive species affecting crops or the ability to enjoy recreational areas?

4. Shareability

Create messaging that allows easy sharing and promotes discussion on social media. Involve the audience in growing your audience. Incentives big and small help in sharing a message of sustainability. Whether it’s simply asking your audience to share the message, providing small prizes or even running a larger contest, there are many strategies you can employ to encourage sharing.

5. What

Make sure the audience knows what to do, with helpful details to make it simple. Just as our tourism marketing requires clear calls to action, sustainability efforts need the same. Tell them what you want them to do for sustainability efforts. May we suggest a few #lifehacks? Break down the the actions to take to make them easy to follow, and easy to do. This is another point where people may be drawn to be part of something greater.

6. Barrier removal

Understanding what is standing in the way of the desired behavior is a key point in behavior change. Something may be preventing people from taking action. Until we collect information and feedback from the audience, we may never know what those things are. If direct feedback isn’t possible, set up measurement and tracking in a way that you can make an educated guess. Better yet, participate yourself or create a focus group with your team or colleagues who can give you feedback. Talk to the people – frontline staff, hosted media, friends and family – anyone who can help you find insights on what will make the actions easier to do.

7. Make a difference

Show people that they are making a difference when they participate. Share some or all of your analytics in a public, meaningful way that encourages people to continue. It can also encourage new people to engage. Demonstrating progress made inspires hope and provides more proof of the issue at hand.

Read our guide to measuring marketing campaigns and lock in your measurement metrics before you begin.

In the end, consumers need more than information; they need to understand the issues, the tools to share, simple steps to action and proof their actions make a difference.

The post Applying the Science of Behavior Change to Tourism Marketing appeared first on Travel Alliance Partnership.

]]>
Managing Expectations: Key Strategies for Destination Success https://travelalliancepartnership.com/managing-expectations/ Wed, 22 May 2024 14:00:45 +0000 https://travelalliancepartnership.com/?p=6467 Managing expectations is not just a task – it’s an integral part of how destinations position themselves with travelers, partners and stakeholders. All relationships work in service to the traveler, and they are more informed and discerning than ever before. In fact, according to TravelAdvisor, 72% of travelers frequently read reviews before making a decision…

The post Managing Expectations: Key Strategies for Destination Success appeared first on Travel Alliance Partnership.

]]>
Managing expectations is not just a task – it’s an integral part of how destinations position themselves with travelers, partners and stakeholders. All relationships work in service to the traveler, and they are more informed and discerning than ever before. In fact, according to TravelAdvisor, 72% of travelers frequently read reviews before making a decision on places to stay and eat, or things to do. Because of this, the ability to set clear expectations (or to exceed them) can set a destination apart from their competitors. This involves a deep understanding of the industry, innovative thinking, and a commitment to visitor satisfaction.

a woman stands in front of flight information screens at an airport. A blue banner near the bottom of the image with the title on it that reads "Managing Expectations: Strategies for Destiantion Success"

We asked some of our TAP Guild Members how they manage expectations with tour operators, partners, and stakeholders to create the best visitor experience and here’s what they had to say:

Set Realistic Expectations:

Communication

I establish straightforward and consistent communication channels and make sure clients understand the scope, timelines, what to expect. But most importantly, I listen.

Shawna Faniel, Alabama Tourism

Travelers want to be prepared for anything. In your marketing and outreach, be sure to provide detailed information about what is included in packages, any additional costs, and what travelers need to keep in mind. This can include everything from weather conditions to local customs and potential challenges, depending on your destination and offerings.

Transparency

Full transparency is key to trust. I am completely candid with clients.  If I don’t think an attraction, hotel, dining experience or destination is going to be a good fit for them, I would rather be up front than get the sale. Of course, I always offer a better option when possible! 

Marlene Smith, Traverse City Tourism

Underpromise and overdeliver. While destinations obviously want to ensure their marketing materials positively depict the experience, full transparency leads to trust between destinations and their visitors. In an article from Business.com, millennial and Gen Z consumers, with 79 percent and 74 percent respectively, say that transparency is important to them in marketing and communications. By setting realistic expectations and then exceeding them, destinations can create memorable experiences that leave guests pleasantly surprised. This strategy not only enhances satisfaction but also encourages repeat visits and long-term loyalty.

Enhance The Experience:

Personalization

Listen, Listen, Listen. Know your clients’ market, whether senior adult market, student market, church group, etc. Give the clients assistance in knowing your product, if they have never visited your destination or venue before; invite them for a FAM. 

Sandy Haines, Visit Myrtle Beach

Personalized recommendations and services can turn a good trip into a great one. The travel and tourism industry is seeing increased interest across the board in hyper-personalized experiences using previous booking data. Use this information to your advantage.

Creativity

Share positivity always, don’t get discouraged easily, find plan B,C or Z!  Be creative and think “out of the box”.  Your creativity shows them you are really trying to provide their best experience! 

Jill Shorkey, Go Great Lakes Bay Regional CVB

Think outside the box! Creativity shows that you’re trying to provide the best experience. Plus, innovative ways of thinking could provide new opportunities for your destination to venture into.

Engagement

Be grateful.  Thank them for choosing you, your venue, region etc.  Thanking them for their business never gets old!

Jill Shorkey, Go Great Lakes Bay Regional CVB

Engage with visitors and partners before, during, and after their trip. Pre-arrival emails with tips and suggestions, real-time support through apps or chat services during their stay, and follow-up surveys or thank-you notes post-visit can enhance the overall experience. Managing expectations is an ongoing process, so don’t be afraid to ask for feedback to make the process smoother.

When I get an inquiry from an operator who needs help tweaking an itinerary, or a VTN member with a question, I work hard at replying by the end of the day or the next day at the latest. The reply may not include a solution but may simply be a message that I acknowledge their inquiry and will get back to them soon. 

Marc Plouffe, Vermont Tourism Network

Effectively managing expectations is more than just a marketing strategy—it’s the key to creating exceptional travel experiences. By embracing creativity and maintaining engagement throughout the visitor journey, you can not only meet but surpass expectations, fostering memorable experiences and long-term loyalty. As the travel landscape continues to evolve, staying ahead by exceeding expectations will set your destination apart, ensuring visitors and partners return and recommend you to others.

The post Managing Expectations: Key Strategies for Destination Success appeared first on Travel Alliance Partnership.

]]>
TikTok for Tourism Marketing https://travelalliancepartnership.com/tiktok-for-tourism/ Wed, 15 May 2024 13:13:42 +0000 https://travelalliancepartnership.com/tiktok-and-tourism/ Over the last few years, TikTok has quickly risen the ranks and become one of the most widely used social platforms. DMOs and attractions can utilize TikTok to reach new audiences and engage with potential visitors. TikTok can be daunting, but in reality it is one of the easier platforms to use when it comes…

The post TikTok for Tourism Marketing appeared first on Travel Alliance Partnership.

]]>
Over the last few years, TikTok has quickly risen the ranks and become one of the most widely used social platforms. DMOs and attractions can utilize TikTok to reach new audiences and engage with potential visitors. TikTok can be daunting, but in reality it is one of the easier platforms to use when it comes to marketing. You’ll just need some creativity and the willingness to follow the latest trends. Let’s dive right in: how to use TikTok for tourism marketing.

Just how popular is TikTok?

TikTok has exploded so quickly in popularity that you might not be aware of just how many users it has. As of 2024, TikTok has over 1 billion active montly users. TikTok is now the 4th largest social media platform, with more monthly users than Snapchat, Pinterest and X (formerly Twitter). There is a common misconception that only teenagers are on TikTok, but in reality over 40% of the app’s users are between ages 20 and 39. As TikTok has grown in popularity, it has become widely uses across many demographics.

Over 45% of TikTok users are Gen Z. As this generation continues to age, their spending power is increasing rapidly. Destinations and attractions not marketing to Gen Z are missing out on a huge group of people who are planning trips every day. TikTok is one of the best ways to reach this generation.

TikTok also stands out as having the highest average session length of all social media apps. The average users spends 11 minutes on TikTok per session and 52 minutes on TikTok per day. TikTok provides marketers with an amazing opportunity to capture people’s attention and keep them engaged.

What makes it so popular?

There are a few aspects that really separate TikTok from other social media apps.

The FYP 

Unlike Facebook where you see the posts of your friends and family, TikTok automatically greets you with a “for-you-page” (FYP) which is customized by your interests and past likes. This means that every single user has a unique experience on the app and is only shown what they want to see.  

Anyone can be an influencer

Originally just a dance and lip-syncing app, many of the most -followed users are teenagers and young adults. Anyone can be an “influencer,” but to reach that number of followers, they have to post enough to keep attention on themselves.

Unlimited Possibilities 

The possibilities for content are endless. Just scrolling through your FYP for five minutes, you could see a variety of creative media from livestream debates between content creators, to a 2-minute crime video, to someone marketing themself with a “video resume”, and many videos of people dancing along to the latest dance trend.  

Trends

A “trend” on TikTok refers to any specific sound being used repeatedly by users, a new dance move that everyone is attempting to perfect, or a specific format of a video. Users are quick to recognize new and exciting trends, which is why it is especially important for your business or organization to take part. They make your page more personal, relatable, and noticeable. The thing about trends, however, are that they come and go very quickly. You need to be on the lookout for what is new. Watching other videos and paying attention to what is appearing on your FYP can inspire new content ideas that will help your company gain traction.

How companies use the app as a marketing tool

As there is so much room for creativity and so many users to appeal to, some companies are ahead of the game when it comes to getting their name out on TikTok and following the latest trends. For example, Duolingo, the language learning platform, consistently posts creative videos of their owl mascot working in the office. Chipotle shows off workers creating special bowls or videos of relatable moments like the “when-your-best-friend-doesn’t- know-your-Chipotle-order” moment. Sports teams, such as the Toronto Blue Jays, use the app to make fun videos of their players and will often comment on other videos or respond to fans.

TikTok as a search engine

In recent years, TikTok has transcended its origins as a platform for entertainment to become a powerful search engine. With its algorithm finely tuned to user preferences and behaviors, destinations and attractions can harness TikTok to reach potential visitors in unique and engaging ways. As of 2024, 74% of Gen Z use TikTok as their go-to search engine. By optimizing content with relevant hashtags, engaging titles, and captivating visuals, destinations and attractions can improve their visibility on TikTok’s search results, making it easier for travelers to discover them. Creating informative and inspiring TikTok content that highlights the distinctive features of a destination can spark interest and inspire travel decisions. This shift towards using TikTok as a search engine represents an exciting opportunity for tourism marketers to connect with a generation of travelers who prefer authentic, visually driven content to plan their next adventure.

TikTok and the tourism industry

So, all this knowledge now leads us to the topic of the hour: how to use TikTok to promote tourism. With over 1 billion users, this is a perfect marketing tool for the tourism industry. Tourism sells a product, just like Duolingo or Chipotle. The amount exposure you can create, followed by people being inspired to buy products and visit places is incredible. For starters, one of the most followed destination on TikTok is Palm Beaches Florida with 126.3k followers! 

If you scroll through travel or tourism hashtags, you’ll see lots of individual influencers promoting traveling through brand deals. Destinations and other travel-centered organizations are showing off their products through a wide array of trends or creative points of view. For example, hotels and resorts will often show the behind-the-scenes, or the different rooms and amenities they have to offer. If we are looking at a smaller company, the manager might do a “day-in-the-life” of their work routine. People, especially the younger generation, LOVE to see how other people spend their time at work. This also makes it more personal.  

Is it time to add a new social media channel? Here’s how you know 

The future of TikTok

TikTok’s rapid rise to success has not come without it’s challenges. Currently, the future of TikTok is very uncertain. TikTok is owned by a Chinese company called ByteDance. Due to concerns over the security of U.S. user’s data, the House of Representatives created a bill that would force ByteDance to sell TikTok, or the app would be banned in the U.S. The bill was passed by the Senate and signed into law by President Biden.

Before you get ready to abandon all your plans for TikTok marketing, let’s take a look at what this really means. Is TikTok definitely going away? The answer is no. As of May 2024, ByteDance has nine months to divest the app. TikTok has stated that the plan to challenge this bill in court, as they have deemed it unconstitutional.

You might be wondering if it is worth putting time and money into a TikTok startegy when the app’s future is so unclear. It boils down to this: TikTok is not going anywhere anytime soon. The bill gives the app nine months to sort out a deal, and the recent legal retaliation means the whole process could take even longer. It could be months or even years before a resolution is reached. The reality is, every day you are not marketing to users on TikTok is a day wasted. We recommend you continue to utilize the platform, but never put all your eggs in one basket. Social media changes rapidly, but right now, TikTok is where people are spending their time.

Examples

Here are some inventive examples of travel, tourism and hospitality companies that are already using TikTok: 

Expedia

This 59-second video explaining the Expedia Rewards Status with a few graphics and captions has 3.6 million views: 

Visit London

Visit London made this walk-through “Explore Westminster Abbey with us” video to highlight the iconic landmark with some pop-up facts about the church. This 15-second video has over 135,900 views:  

@visitlondon

Explore Westminster Abbey with us, a living, working church and an iconic London landmark steeped in history! #LetsDoLondon #VisitLondon

♬ Metamorphosis – Danilo Stankovic

EF Tours

Education First, a company that specializes in travel tours and studying abroad, has a TikTok account that highlights all the perks of traveling to a different destination with people your age. Recently this account has been highlighting different destinations through a trend with eccentric music and pictures that flash before your eyes. Take a look: 

@ef.daily

Reply to @yraquely as you wish 😘🏝 brought to you by @lolita.travels #efdaily #hawaii #sunset #traveltheworld #fypシ

♬ original sound – Valeria Torres

Hilton

Hilton Hotels and Resorts show off the perks of their pet friendly hotels with this adorable video that encourages people to travel with their dogs:  

@hilton

Sit, stay, lounge at nearly all of our Embassy Suites locations in the U.S. #dogtok #petfriendly #NationalPetMonth #hilton #EmbassySuites

♬ original sound – hilton

Palm Beaches

Finally, let’s see what our friends at Palm Beaches, the most followed destination on TikTok, are doing to attract followers. This video is a day trip itinerary, in video form:

What all these companies have in common is that they are focusing on what their audience wants to see, and they participate in trends, no matter how silly they may seem.  

Tips for using TikTok to your advantage

  1. Create brief 20-60-second videos that appeal to short attention spans.
  2. Work to translate your brand into this new channel in a way that is consistent with your company yet is able to be recognized by TikTok users, such as the Duolingo owl workplace videos.
  3. Find influencers to show off your product and company.
  4. Have fun with it! Pay attention to trends and challenges that you could apply to your business or organization.

The post TikTok for Tourism Marketing appeared first on Travel Alliance Partnership.

]]>
Outdoor Recreation Trends https://travelalliancepartnership.com/outdoor-recreation-trends/ Wed, 01 May 2024 12:14:59 +0000 https://travelalliancepartnership.com/outdoor-recreation-trends/ Outdoor participation is at a record-high, a dynamic uptick that has made a significant impact on the travel and tourism industry since 2020. This evolution is driven by changing preferences among travelers seeking authentic experiences and deeper connections with nature. Technology plays an increasingly integral role in how people plan and experience outdoor recreation activities,…

The post Outdoor Recreation Trends appeared first on Travel Alliance Partnership.

]]>
Outdoor participation is at a record-high, a dynamic uptick that has made a significant impact on the travel and tourism industry since 2020. This evolution is driven by changing preferences among travelers seeking authentic experiences and deeper connections with nature. Technology plays an increasingly integral role in how people plan and experience outdoor recreation activities, and sustainability has been emphasized like never before. Additionally, the events of recent years have reshaped travel behaviors, leading to a stronger focus on health, wellness, and the desire for adventure. This shift presents both challenges and opportunities for businesses and destinations looking to keep up with the evolving tastes of outdoor enthusiasts.

A woman in a kayak looks across the lake to mountains. Overlaid text on a blue bar reads "Outdoor Recreation Trends".

Takeaways from the NYSTIA Conference

Last month, I attended the 2024 New York State Tourism Industry Conference in Niagara Falls, NY. A panel discussion with tourism professionals in the outdoor sector demonstrated the force of outdoor tourism:

  • Outdoor participants have become more diverse since 2022, with an increase in visitation among Black, Hispanic, and LGBTQIA+ travelers.
  • 80% of outdoors activities experienced an increase in participation, from larger categories like camping to smaller categories like skateboarding.
  • Outdoor recreation generates $1.1 trillion in economic output, surpassing industries like mining and farming.

An Increase in Technology

As artificial intelligence (AI) continues to expand into every facet of the industry, it’s no surprise that similar technology has made its way into the outdoor sector. Along with AI, augmented reality and virtual reality are becoming more prevalent in outdoor activities. Travelers can use programs to help map out their routes, curate experiences personalized exactly for them, or enhance their outdoor experience overall with relevant information in real-time.

The Impact of Health and Wellness

While it’s widely recognized that spending time outside has an impact on mental wellness, it seems as though travelers are embracing this self-care strategy more than ever. Wellness retreats, camping trips and other group activities offer an outlet for people to disconnect from the outside world and instead tap into their own wellbeing.

Top Outdoor Recreation Locations

Outdoor destinations should prepare to welcome travelers of all types this year. In addition to an expanded, diverse outdoor audience, travelers are opting to travel solo. More than two-thirds of travelers (69 percent) are planning on taking a solo trip in 2024, including 76 percent of Millennials and Gen-Z. Where are these adventurers going?

Truly Hidden Gems

Most travelers are actually looking to venture into unfamiliar places and discover their own hidden gems. US travelers in particular are being drawn to western scenes in outdoorsy destinations with a rustic ranch feel, and 70 percent of millennials and Gen Z’ers report seeking travel experiences to places that their family and friends haven’t heard of.

Nature Tourism

Another trend we’re seeing with tourists is the demand for nature tourism. People are yearning for a trip where they can slow down and connect with nature in ways that they haven’t before. In fact, 42% of travelers are booking activities that focus on bettering their mental and physical health, such as forest bathing. “Microadventures” are also increasingly becoming popular as they allow travelers to connect with nature on smaller, shorter, and cheaper excursions.

Sustainability

Sustainable tourism is critical for maintaining the natural beauty of a destination, minimizing littering and waste, protecting cultural and historical sites, and respecting the local communities. This travel style is no longer a niche or trend – it’s a demand. In fact, over half (53%) of travelers are seeking accommodations that blend comfort with innovative sustainability features.

Destinations also must continue to consider the effects of overtourism when it comes to sustainable tourism. The issue of overtourism arises when there are too many visitors to a particular destination. The constant stream of people at specific locations and monuments inevitably puts pressure on infrastructure and natural resources, leading to the destruction of natural ecosystems, increase in waste, and the departure of local residents. With this in mind, destinations should act as an advocate for their residents, ensuring the health and safety of their green spaces.

The post Outdoor Recreation Trends appeared first on Travel Alliance Partnership.

]]>
Lessons Learned from a Branding Journey: Insights from Our Company’s Transformation https://travelalliancepartnership.com/branding-journey/ Tue, 16 Apr 2024 17:18:05 +0000 https://travelalliancepartnership.com/?p=6287 I am excited to share the story of our company’s recent branding journey, offering valuable insights and lessons learned along the way. As we unveil our new brand, we hope to inspire fellow professionals in the travel, tourism, and hospitality industry while providing practical guidance for your own branding endeavors.  Branding is more than a…

The post Lessons Learned from a Branding Journey: Insights from Our Company’s Transformation appeared first on Travel Alliance Partnership.

]]>
I am excited to share the story of our company’s recent branding journey, offering valuable insights and lessons learned along the way. As we unveil our new brand, we hope to inspire fellow professionals in the travel, tourism, and hospitality industry while providing practical guidance for your own branding endeavors. 

Branding is more than a wordmark, icon, or a color palette. It is a representation of who you are as a company, what you stand for and what your customers can expect from you. In a way, it seems like an abstract concept, but it is anything but abstract. In fact, when you have a solid brand, you have a concrete foundation to build and grow your business. 

Lesson 1: Start with a Clear Vision

A clear vision serves as the foundation for any successful branding project. Back in 2018, we embarked on a journey to build a company that transcended traditional marketing services, envisioning a community-driven platform for industry collaboration and growth. This vision, crafted with a 10-year outlook, provided a roadmap for our aspirations and guided our strategic decisions. 

Your vision should be written as if you were talking to someone on a future date. Pick a date 5 or 10 years in the future and write about yourself as if you have transported there. When you create your vision using a present tense it is easier to believe and to see what is possible. We created our first vision imagining how we would describe ourselves in 2028. This is important because without a vision, you cannot attract what you need to achieve it. It would be like driving somewhere without a map, just wandering aimlessly ahead. 

Lesson 2: Vision Drives Decision-Making

Throughout our journey, our vision has been our guiding light, steering us through uncertainties and informing strategic decisions. Even during challenging times like the pandemic, our vision provided clarity and direction, guiding us toward our long-term goals. With a clear vision in place, we were able to weather storms and stay focused on our mission of serving the travel, tourism, and hospitality industry. 

It was because of our 10-year vision that we decided to acquire Travel Alliance Partners (TAP) at the end of 2021. We had been the marketing and operational partner for TAP since 2018 and we helped the organization that was owned by 26 tour operators survive the pandemic. At the end of that huge downturn, the tour operators who owned TAP needed to put their energy and focus into rebuilding their own businesses. Our team saw the value that TAP brought to the industry and how it aligned with our vision, so we decided to acquire the company and help to rebuild it into the collaborative innovative organization that it had been known for.  

Lesson 3: Define the Problem Before Branding

When you set out to create a new brand, recognize why you are embarking on this journey before starting it. In our case, we had three distinct brands: Break the Ice Media, Travel Alliance Partners, and our podcast, Destination on the Left. Recognizing the need for a branding overhaul, we sought expert guidance to define our challenges clearly. This step was crucial in laying the groundwork for our rebranding efforts and ensuring alignment with our overarching goals. Our initial conversation with branding expert Karley Cunningham from Big Bold Brand helped us pinpoint key challenges, such as communicating the value of our diverse offerings under three distinct brands. 

Lesson 4: Engage Employees in the Process

Our team’s involvement from the early stages proved instrumental in the success of our rebranding project. By keeping our employees informed and engaged, we fostered a sense of ownership and commitment to the new brand vision. We shared our progress transparently, solicited feedback, and empowered our team members to contribute their ideas and insights. 

Lesson 5: Build a Strong Foundation

A lasting brand requires a solid foundation built on purpose, values, and a clear brand promise. We invested time and effort in crafting these essential elements, ensuring they reflected our company’s ethos and aspirations. Working with Karley and her team, we developed a comprehensive toolkit encompassing our purpose statement, guiding principles, brand character, and more. 

Lesson 6: Recognize the Need for Additional Resources

As our branding project evolved, we recognized the need for additional resources to bring our vision to life. Hiring a dedicated team member proved invaluable in supporting the branding process and driving its success. We also leveraged external expertise to supplement our internal capabilities, ensuring a comprehensive approach to brand development. 

Lesson 7: Focus Internally and Externally

Balancing internal alignment with external brand development was key to our rebranding journey. By addressing operational aspects alongside brand strategy, we ensured a seamless transition and maximized organizational buy-in. Our quarterly leadership team meetings became forums for discussing operational changes, while our external communication efforts focused on generating excitement and anticipation for the new brand. 

We started using our new brand language externally before launching our new brand. This gave us the opportunity to start testing the language and practicing with it before launch. We included it in our job postings, client proposals and marketing materials. Our combined brands each used the language. We didn’t give away that we were becoming one brand, but we had strategic language that better aligned with the value we bring to our clients and members and we started using it as we were evolving in small steps. 

Internally, we focused on aligning everything with the new brand, including our organizational chart, job descriptions, accounting systems, internal communications, meeting cadence, project management and our standard operating procedures.  

Lesson 8: Brand Launch is Just the Beginning

A brand launch marks the beginning of an ongoing journey, not the endpoint. We adopted a phased approach to rollout, recognizing that continued engagement and refinement are essential for sustained brand success. Our launch plan included a timeline for quarterly activities extending through 2024, ensuring that our brand evolution remains dynamic and responsive to evolving market trends. 

Our brand launch plan identified four key goals: 

  1. Create intentional content
  1. Generate awareness & buzz
  1. Provide a positive & exciting experience
  1. Highlight our expanded offerings

The plan included our key messages, launch strategies, and paid, earned, shared and owned tactics. As you can imagine, a brand rollout plan has a lot of moving parts and a lot of details in it. It is important to have a written document that everyone on the team can follow with lists for all areas that need to be considered. Here is a checklist of things to consider when rolling out a new brand

Lesson 9: Embrace Cathedral Thinking

Embracing cathedral thinking, we approached our branding journey with a long-term perspective. We envisioned the impact of our brand for generations to come. By thinking beyond immediate results, we set the stage for enduring success. Just as medieval stonemasons, architects and artisans built cathedrals with future generations in mind, we laid the groundwork for a brand that will stand the test of time. 

Our branding journey has been a transformative experience, filled with valuable lessons and insights. From starting with a clear vision to embracing cathedral thinking, each lesson has shaped our brand’s evolution and will continue to guide our future endeavors. As we embark on this new chapter with our refreshed brand, we invite you to join us in embracing these lessons and charting your own path to branding success. 

We invite you to explore our new brand and learn more about our company’s journey. Explore our website to discover how a clear vision and strategic approach can transform your own branding efforts. Join us in embracing cathedral thinking and building brands that leave a lasting legacy in the travel, tourism, and hospitality industry. 

The post Lessons Learned from a Branding Journey: Insights from Our Company’s Transformation appeared first on Travel Alliance Partnership.

]]>
Collaboration Drives Sustainable Tourism https://travelalliancepartnership.com/sustainable-tourism/ Wed, 20 Mar 2024 09:01:57 +0000 https://travelalliancepartnership.com/sustainable-tourism/ Sustainable tourism has growing importance in the world of travel and tourism. As destinations grow in popularity, they need to collaborate closely with residents, local businesses, and tourists to ensure they are creating a meaningful experience for their visitors without causing a negative environmental impact. Why is Sustainable Tourism Important? Sustainable tourism is critical for…

The post Collaboration Drives Sustainable Tourism appeared first on Travel Alliance Partnership.

]]>
Sustainable tourism has growing importance in the world of travel and tourism. As destinations grow in popularity, they need to collaborate closely with residents, local businesses, and tourists to ensure they are creating a meaningful experience for their visitors without causing a negative environmental impact.

Why is Sustainable Tourism Important?

Sustainable tourism is critical for maintaining the natural beauty of a destination, minimizing littering and waste, protecting cultural and historical sites, and respecting the local communities. On Destination on the Left episode 290, we spoke with Professor Joe Conto, Dr. Eric Holmund, and Dr. Kelly Cerialo of Paul Smith’s College about why sustainability is an issue that destinations shouldn’t wait to address. They told us that more than ever, tourists are leaving the cities and visiting natural destinations like national parks and popular hiking spots. In order for places like this to avoid getting overrun and maintain the beauty that makes them so special to begin with, destinations need to recognize that sustainability is a necessity not just in tourism, but in every industry.

Collaboration Between Communities and Travelers

As a destination, you might be wondering how you can achieve sustainability while still increasing visitation. Through conversations with several industry professionals that recognize the importance of sustainable tourism, we’ve learned that it cannot be a one-sided effort. All the stakeholders need to be involved including the DMOs, residents, governments, local businesses, and visitors.

Jennifer Wesselhoff spoke with us on episode 223 about her experience leading the development of Arizona’s first sustainable tourism plan when she was with the Sedona Chamber of Commerce & Tourism Bureau. She learned that even though tourism was having a huge economic impact on Sedona, residents were struggling with things like traffic congestion, parking issues, noise, and short-term rentals. As a result, Sedona put forth a collaborative effort with the community to evaluate just how sustainable the city was. One of the most important parts of this process was including residents and local businesses in the conversation.

As a result of the whole community’s efforts, Sedona increased their role in visitors’ behavior by encouraging walking and the use of public transportation. They also implemented a Leave no Trace program and diverted visitors from the popular hiking trails by helping them find hidden gems. All these changes had a positive impact on residents of Sedona and made it possible for Sedona to maintain its status as a popular tourist destination, without having a negative impact on residents or the environment.

Looking to the Future

While every destination is unique, we all can learn from the model set forth by Sedona. The job of a DMO doesn’t stop after visitors arrive in a destination, they also have a responsibility to impact visitor behavior while there. As champions of the tourism industry, we want destinations to continue to thrive and see a rise in visitation. This is why it is so important that DMOs learn more about sustainable tourism and collaborate with their communities to protect the environment and the quality of life for residents. If they do this, destinations can remain beautiful places to visit for generations to come.

The post Collaboration Drives Sustainable Tourism appeared first on Travel Alliance Partnership.

]]>
Navigating the Future of PR https://travelalliancepartnership.com/navigating-the-future-of-pr/ Thu, 22 Feb 2024 02:31:05 +0000 https://travelalliancepartnership.com/navigating-the-future-of-pr/ In the ever-evolving landscape of public relations, adaptation is not just a choice but a necessity. As we look ahead, it’s evident that the future of PR is entwined with the digital realm, influencer marketing, and shaped by dynamic strategies to engage with emerging audiences in real-time. Here’s a glimpse into what lies ahead for…

The post Navigating the Future of PR appeared first on Travel Alliance Partnership.

]]>
In the ever-evolving landscape of public relations, adaptation is not just a choice but a necessity. As we look ahead, it’s evident that the future of PR is entwined with the digital realm, influencer marketing, and shaped by dynamic strategies to engage with emerging audiences in real-time. Here’s a glimpse into what lies ahead for the industry. 

Connecting with Gen Z Travelers: 

In an era defined by digital connectivity and experiential exploration, Gen Z travelers are emerging as the trailblazers of the industry. They are revolutionizing traditional norms and driving unprecedented change. The rise of trends like sober-curious travel, ecotourism, and TikTok-driven exploration transform the landscape of travel. By embracing these changes, you can create a strategy geared toward more mindful, sustainable, and authentic experiences. 

Harnessing the Power of AI: 

The integration of AI technology has emerged as a game-changer in reshaping the way brands connect with their audiences. As this technology develops, it offers PR practitioners an innovative way to increase efficiency, accuracy and authenticity. Companies like Muck Rack have even integrated AI technology to assist in writing efforts. By leveraging AI’s capabilities, the future of travel PR is characterized by streamlined processes, deeper connections with audiences, and a commitment to delivering genuine and meaningful interactions 

Investing in Influencer Relationships: 

Influencer marketing isn’t just a buzzword—it’s a powerful tool for expanding reach and enhancing brand visibility. More and more influencers charge fees for their services, reflecting the professionalization of the field. Brands must recognize their worth and invest accordingly. This evolution underscores the importance of aligning values with influencers and fostering authentic relationships. By prioritizing transparency and authenticity, brands can navigate this landscape successfully and unlock the full potential of influencer partnerships. 

Prioritizing Diversity, Equity, Accessibility, and Inclusion (DEAI):  

Inclusivity isn’t an afterthought; it’s a fundamental pillar of PR strategy. We all need to be committed to elevating diverse voices and narratives reflecting the richness and diversity of the destination. By collaborating with writers, content creators, and publications that champion DEAI principles, you will ensure stories reach and resonate with audiences from all walks of life.  

Preparing for the Unexpected with Crisis Management: 

In an era of instant information and viral spread, crisis management is no longer a reactive measure but a proactive necessity. Dedicate time to developing robust crisis communication plans that safeguard reputation and integrity in the face of adversity. Anticipating potential challenges and preparing agile response strategies means you can overcome crises with an improved reputation and united community. 

As we venture into the future of public relations, it’s clear that adaptation is integral. The convergence of digital platforms, influencer marketing, AI integration, and a commitment to diversity and inclusivity are shaping the trajectory of the industry. By embracing these trends and proactively preparing for the unexpected through crisis management strategies, PR professionals can navigate the evolving landscape with agility and integrity. This is how brands will remain relevant and resilient in an ever-changing world. 

The post Navigating the Future of PR appeared first on Travel Alliance Partnership.

]]>
Top Tourism Campaigns of 2023 https://travelalliancepartnership.com/top-tourism-campaigns-of-2023/ Wed, 14 Feb 2024 23:58:32 +0000 https://travelalliancepartnership.com/top-tourism-campaigns-of-2023/ Once again, we’ve taken a look back at the tourism marketing campaigns of the past year. We found upbeat and exciting ideas that simultaneously express simplicity and relaxation. The top tourism campaigns of 2023 return focus to the basics of a destination – their people, places, and beauty. Here are five of our favorite campaigns…

The post Top Tourism Campaigns of 2023 appeared first on Travel Alliance Partnership.

]]>
Once again, we’ve taken a look back at the tourism marketing campaigns of the past year. We found upbeat and exciting ideas that simultaneously express simplicity and relaxation. The top tourism campaigns of 2023 return focus to the basics of a destination – their people, places, and beauty. Here are five of our favorite campaigns from 2023, and why we love them.

Seattle, Washington: Microadventure After Microadventure

Often when we see tourism marketing, its goal is to attract visitors to the area for something specific, whether it be an event, attraction, or something else. Explore Seattle Southside took an interesting approach with its “Microadventure After Microadventure” campaign. This campaign demonstrates a looser approach to travel, allowing the trip to develop in the moment. The microadventure idea allows them to highlight some of their best attractions, giving the viewer a blueprint of ideas to follow.

Why We Love It:

This campaign serves as a good reminder that it’s equally important to draw visitors to an area for the sake of just experiencing and enjoying it. Not every trip needs to be planned for a big reason, as the microadventures can take you far. Microadventures is a great name to go along with the trends toward slow tourism, hidden gems and traveling like a local.

Travel South Dakota: So Much South Dakota, So Little Time

Following a similar trend, South Dakota’s “So Much South Dakota, So Little Time” campaign shows off all the area has to offer, and its ability to offer lots of adventure and human connection over digital connections. Since travelers crave that change of pace versus former bucket list items that involve long lines or busy crowds. Its tone is simple yet mysterious, targeting family travelers to “grab the kids and go” because there is so much to explore.

Why We Love It:

The simple yet meaningful message under this campaign is a refreshing take on wide-open-space travel. It appeals to emotions around wanderlust, exploration and learning, while showing potential visitors the type of trip they want to take is possible in this destination.

Canada: Take Your Maple Leave

With the stress of everyday life (especially in the last few years), Destination Canada invites foreign travelers to the country to visit for a breath of fresh air and real sunlight for a “Maple Leave.” The campaign uses its classic resources, unique experiences and the beauty of Canada’s outdoors to explain why visitors should come.

Why We Love It:

In Destination Canada’s words, this campaign is truly a “breath of fresh air,” and is meant to attract travelers who are looking for just that. The fun tone, tongue-in-cheek humor and trendy cultural references (like SAD lamps versus actual sunlight) make for a compelling campaign. And of course, we do love a play on words.

Philippines: LOVE, The Philippines

“LOVE, The Philippines” allows the destination to speak for itself. The nearly 2-minute-long video has no spoken words, and no written words until after the halfway point. The stunning visuals showcasing bright colors and unique experiences are more than enough to encourage viewers to travel there. This campaign is a prime example that less is more.

Why We Love It:

The connection between people, scenery, culture, and experiences tells travelers all they need to know about the destination. With the upbeat background music and subtle messages on screen, this campaign is a perfect blend of simple and exciting.

NYC: #WhatsGoodNYC

The final campaign that grabbed our attention and didn’t let go in 2023 was based around New York City Tourism’s rebrand from NYC & Company to New York City Tourism + Conventions. Along with a new visual identity and brand strategy, NYC launched #WHATSGOODNYC on their social channels. This is meant to focus on the opinions of the people in the city, and to show those looking to travel to the area authentic and realistic ideas of what they should do, and what’s “good” in NYC.

Why We Love It:

Launching a rebrand is no easy feat, and we admire the campaign NYC launched along with this big change. The focus of the new brand is so clearly centered around the people, both within the city and wanting to visit it. Rebranding is something a lot of companies go through to improve themselves, and this is a beautifully executed example!

Bonus: we also love the idea that “pizza is the fruit of NYC”!

Love these campaigns as much as we do?

Check out our Top Tourism Campaign round ups from past years and the elements of a top campaign:

2022 Top Tourism Campaigns Bring Typing Ponies & Talking Kangaroos

Top Tourism Campaigns of 2021

Top Travel Campaigns of 2020: Tourism Marketers Get Creative in the Face of Adversity

The 5 Top Tourism Campaigns of 2019

2018’s Best Tourism Campaigns: Our Five Favorites

Elements of Top Tourism Campaigns

The post Top Tourism Campaigns of 2023 appeared first on Travel Alliance Partnership.

]]>