Compelling Brand Promises for the Travel and Tourism Industry
Branding is more than a wordmark or an icon or a color palette. It is a representation of who you are as a company, what…
Travel Reflections: What is “Authenticity” in Tourism?
In August, my husband and I traveled to Alaska’s Inside Passage on a cruise that stopped in the ports of Sitka, Skagway and Juneau, Alaska….
Impacts DMOs Make Through Community Partnerships
I have been working as a strategic partner to Destination Marketing Organizations (DMOs) for more than 15 years. Over that time, I watched the role…
Fostering Connection to Build a Strong Team
When I talk with tourism and hospitality leaders across the country, I hear a lot of feedback about the new way that we work. Some…
Managing Expectations: Key Strategies for Destination Success
Managing expectations is not just a task – it’s an integral part of how destinations position themselves with travelers, partners and stakeholders. All relationships work…
How DEI Initiatives Transform Destination Experiences
The landscape of DEI is shifting and the travel industry is no exception. According to a recent article in Travel Weekly, almost as suddenly as…
Top Tourism Campaigns of 2023
Once again, we’ve taken a look back at the tourism marketing campaigns of the past year. We found upbeat and exciting ideas that simultaneously express…
Destination Marketing and Community Partnerships
Destination marketing has evolved to become more than heads in beds with a stronger focus on engaging the community at large. Modern destination marketers are…
Making a Career in Travel and Tourism
I attended the Destinations International Annual Convention recently and talked to several members of the travel, tourism, and hospitality industry. I wanted to know what…
What is Accessibility in Tourism?
Travel is an incredibly life-enriching and rewarding experience, yet it is still inaccessible to many people. Twenty-five percent of the world’s population live with different…
Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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