Collaboration in Tourism
making it work by working together What goes into making a location appeal as a “destination”? Geographic locations can appeal to visitors for a multitude…
Inspired Collaborations: 1+1 is greater than 2
A Google search on collaborative marketing shows 15,800,000 results. Top search results include scholarly articles on “A Collaborative Approach to Marketing” and “Collaborative Destination Marketing”…
Teaming Up for Destination Marketing
Twice a year, I Love New York (ILNY) hosts a Media Night in New York City – providing NYC based travel journalists an opportunity to…
Easy Research with Online Surveys
I spent three days last month kicking off a research study for our client, the Finger Lakes Regional Tourism Council. The purpose of the study is…
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Collaboration Toolkit
Our first research study confirmed that collaboration is a constant in the travel, tourism and hospitality industry. It is not a matter of if, but when and how, organizations will collaborate together. Our latest study reveals how organizations are putting collaboration into operation and how they are setting up systems and processes so that collaboration becomes a strategic part of the organization.
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